Website metrics to measure your success
5 metrics to help you measure your website's success
The best thing about marketing your business online is that everything is measurable. And nowhere is this truer than on your website.
With tools like Google Analytics, and even the built-in analytics programs that come with some content management systems, you can measure nearly everything that happens on your website. How many people visit your site, where they click, how many pages they visit, where they came from, and when they leave.
All of this valuable data allows you then to tweak and optimise your site to improve its performance. Changing some text here, or an image there, could be the difference between a sale or a quote request, and someone leaving your site entirely.
But where do you start?
Here are five metrics you can use to measure your website's effectiveness.
More website advice
While it might sound far too technical, there are some major advantages to understanding the basics of website coding. So here are some basic coding tips which may help!
To tap into the true power of social media, you need to make it as easy as possible for website visitors to share their experiences on social, to follow your business on their chosen platforms, and to build following based on your existing work.
DIY or pay the professionals? If you want to be optimised for Google, the paid option might be best. This infographic shares why.
While paying an expert may seem unnecessary, it comes with a range of benefits – and by not utilising such expertise, it could end up costing you just as much in time wasted. Here are some key elements that you need to keep in mind.
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