With tools like Google Analytics, and even the built-in analytics programs that come with some content management systems, you can measure nearly everything that happens on your website. How many people visit your site, where they click, how many pages they visit, where they came from, and when they leave.

All of this valuable data allows you then to tweak and optimise your site to improve its performance. Changing some text here, or an image there, could be the difference between a sale or a quote request, and someone leaving your site entirely.

But where do you start?

Here are five metrics you can use to measure your website's effectiveness.

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