When it comes to building a website, you have a couple of options to get your business online. The first is to do it yourself - write your own content, upload your own images and use a free content management system to get it all online. The second is to pay someone to do it for you - this might be a team of web designers, developers, copywriters and more, or it could be an integrated services provider like Sensis.
It can be easy to assume that cheaper is better. As long as your website looks professional, that's the most important thing, right?
The truth is that there are a whole host of benefits that come with investing in a professional website, not least of which is the SEO benefits. Following are four ways that a paid website can boost your ranking in Google and other search engines.