As bushfires continue to burn across many parts of Australia, we know that a large number of our customers may be impacted personally or they are part of a local community that has been directly impacted.
Sensis together with our Brands Yellow, White Pages, True Local, Found Digital, Sensis Data Solutions and Skip are here to provide assistance and support in the coming days, weeks and months of recovery and rebuild.
Should your business be advertising with Sensis and has been impacted by the bushfires then we’re here to help. We have a long tradition of supporting Australian businesses through good times and bad and want to see your business get back on its feet as quickly as possible.
Please make contact on the numbers below to discuss assistance available to Sensis customers impacted by bushfires. (If you are a customer of multiple Sensis businesses, you’ll only need to make one call and we’ll assist you across all our brands)
Yellow – 13 23 78, available 8am – 6pm Monday - Friday.
White Pages – 1800 093 360, available 9am – 6pm Monday - Friday.
True Local – 1800 029 010, available 9am – 6pm Monday - Friday.
Sensis together with our Brands Yellow, White Pages, True Local, Found Digital, Sensis Data Solutions and Skip are here to provide assistance and support in the coming days, weeks and months of recovery and rebuild.
Should your business be advertising with Sensis and has been impacted by the bushfires then we’re here to help. We have a long tradition of supporting Australian businesses through good times and bad and want to see your business get back on its feet as quickly as possible.
Please make contact on the numbers below to discuss assistance available to Sensis customers impacted by bushfires. (If you are a customer of multiple Sensis businesses, you’ll only need to make one call and we’ll assist you across all our brands)
Yellow – 13 23 78, available 8am – 6pm Monday - Friday.
White Pages – 1800 093 360, available 9am – 6pm Monday - Friday.
True Local – 1800 029 010, available 9am – 6pm Monday - Friday.
At the 2019 Microsoft Advertising Regional Partner Awards, Yellow’s Deepa Singh received the Executive of the Year Award in recognition of her championing of search to drive growth and engagement to achieve the ultimate in search excellence.
The Regional Partner Awards took place in Munich, Germany (4 December 2019), to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry. Microsoft Advertising has recognised the emergence of a new and critical skillset within advertising agencies in deploying strategies to leverage the intelligence that search offers marketers to succeed across the digital marketing mix.
“To be awarded and recognised as the best across the entire APAC region by a global organisation like Microsoft Advertising is a huge honour and a testament to our commitment to excellence in Search Engine Marketing,” said Deepa Singh, General Manager Operations and Partner Management at Yellow.
“I am absolutely thrilled to have been honoured with an award, as well as to be continuing our fruitful collaboration with Microsoft. This is amazing recognition for our hard working team at Yellow”.
“Performance advertising continues to be a dominant force across the industry and modern marketers are pushing the limits of what’s possible. Microsoft Advertising empowers them with a platform that harnesses the power of AI to drive deeper and more meaningful engagements at scale, as well as to better understand the evolving consumer decision journey,” said Tor Thompson, EMEA Regional Director, Microsoft Advertising.
“Microsoft Advertising is delighted to show our appreciation and to acknowledge the highly accomplished skills and passion from Deepa with the Executive of the Year award. Our partners are critical to driving scale in our business and those who lead in this space, in their partnership with Microsoft, are second to none and embody the spirit of collaboration, joint ideation and integration,” added Sean O’Connor, Marketing Director for Europe.
Commenting on what the Award means for Yellow and its customers, Singh said Microsoft Advertising commended Yellow for its strong partnership, collaboration, and results driven performance in Search Engine Marketing.
“This global recognition showcases to our advertisers’ Yellow’s commitment to excellence in Search Engine Marketing,” said Singh. “When customers choose Yellow for their Search Engine Marketing needs, they can be assured that the people responsible for designing and managing their search campaigns are accredited by Microsoft Advertising, and have the Search knowledge and expertise to drive effective strategies, best practices and recommendations that can deliver exceptional performance and value to businesses”.
MEDIA RELEASE
The Regional Partner Awards took place in Munich, Germany (4 December 2019), to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry. Microsoft Advertising has recognised the emergence of a new and critical skillset within advertising agencies in deploying strategies to leverage the intelligence that search offers marketers to succeed across the digital marketing mix.
“To be awarded and recognised as the best across the entire APAC region by a global organisation like Microsoft Advertising is a huge honour and a testament to our commitment to excellence in Search Engine Marketing,” said Deepa Singh, General Manager Operations and Partner Management at Yellow.
“I am absolutely thrilled to have been honoured with an award, as well as to be continuing our fruitful collaboration with Microsoft. This is amazing recognition for our hard working team at Yellow”.
“Performance advertising continues to be a dominant force across the industry and modern marketers are pushing the limits of what’s possible. Microsoft Advertising empowers them with a platform that harnesses the power of AI to drive deeper and more meaningful engagements at scale, as well as to better understand the evolving consumer decision journey,” said Tor Thompson, EMEA Regional Director, Microsoft Advertising.
“Microsoft Advertising is delighted to show our appreciation and to acknowledge the highly accomplished skills and passion from Deepa with the Executive of the Year award. Our partners are critical to driving scale in our business and those who lead in this space, in their partnership with Microsoft, are second to none and embody the spirit of collaboration, joint ideation and integration,” added Sean O’Connor, Marketing Director for Europe.
Commenting on what the Award means for Yellow and its customers, Singh said Microsoft Advertising commended Yellow for its strong partnership, collaboration, and results driven performance in Search Engine Marketing.
“This global recognition showcases to our advertisers’ Yellow’s commitment to excellence in Search Engine Marketing,” said Singh. “When customers choose Yellow for their Search Engine Marketing needs, they can be assured that the people responsible for designing and managing their search campaigns are accredited by Microsoft Advertising, and have the Search knowledge and expertise to drive effective strategies, best practices and recommendations that can deliver exceptional performance and value to businesses”.
MEDIA RELEASE
This month, we’ve helped turn bytes into bites. More than 1,200kg of unused technology was recently collected from our Melbourne office by PonyUp for Good. By weight, 90% of this tech has been reused and the remainder has been recycled with up to 98% diversion from landfill, ensuring the materials contained in them will go back into making new products.
The most exciting number however is 5,832 – the re-marketing of this equipment has generated enough to donate over 5,000 meals to SecondBite which helps change the lives of Australians on the front line of food poverty.
The most exciting number however is 5,832 – the re-marketing of this equipment has generated enough to donate over 5,000 meals to SecondBite which helps change the lives of Australians on the front line of food poverty.
9 October 2019 – Almost half of Australian small business owners feel stressed or anxious about work every day, yet most don’t seek help, according to a recent survey by Yellow.
Yellow surveyed 100 small business customers across the country from a wide range of sectors and found 40% of respondents are stressed about work, but an alarming 72% do not seek any help. This was most prevalent among small business operators aged 51 or above.
The survey investigated the impact of running a small business on the mental wellness of SMB owners, and how they cope with it.
Three quarters of the survey respondents have been running their business for more than 10 years, a tell-tale sign that managing work-related stress does not come any easier for seasoned SMB operators.
Managing business finances (32%), juggling multiple responsibilities (26%) and no work-life balance (16%) were cited as the top stressors. Half of those surveyed say they work more than nine hours per day – significantly higher than the daily average of 7.6 working hours.
One in five say not only their productivity takes a hit as a result of their work anxiety, but they also feel the brunt of it on their personal relationships. Despite this, 22% cite not wanting to be a burden to others as a deterrence from seeking help, while 14% say they are not sure where or who to seek help from.
“Running your own business can be hugely rewarding but it comes with high pressure and often small business owners find it hard to switch off from work after hours,” said James Ciuffetelli, Yellow Executive General Manager.
“Having worked with Australian small businesses for more than four decades, we understand the challenges that come with being a small business owner. With Mental Health Week raising awareness of the issue this week, we want to remind all small business operators to take the first step of reaching out to someone – whether that’s a friend, a partner or a family member – and start a conversation about their mental wellbeing.”
Yellow has produced a mental health handbook for small business owners in partnership with RUOK?, which is available for download here.
Yellow surveyed 100 small business customers across the country from a wide range of sectors and found 40% of respondents are stressed about work, but an alarming 72% do not seek any help. This was most prevalent among small business operators aged 51 or above.
The survey investigated the impact of running a small business on the mental wellness of SMB owners, and how they cope with it.
Three quarters of the survey respondents have been running their business for more than 10 years, a tell-tale sign that managing work-related stress does not come any easier for seasoned SMB operators.
Managing business finances (32%), juggling multiple responsibilities (26%) and no work-life balance (16%) were cited as the top stressors. Half of those surveyed say they work more than nine hours per day – significantly higher than the daily average of 7.6 working hours.
One in five say not only their productivity takes a hit as a result of their work anxiety, but they also feel the brunt of it on their personal relationships. Despite this, 22% cite not wanting to be a burden to others as a deterrence from seeking help, while 14% say they are not sure where or who to seek help from.
“Running your own business can be hugely rewarding but it comes with high pressure and often small business owners find it hard to switch off from work after hours,” said James Ciuffetelli, Yellow Executive General Manager.
“Having worked with Australian small businesses for more than four decades, we understand the challenges that come with being a small business owner. With Mental Health Week raising awareness of the issue this week, we want to remind all small business operators to take the first step of reaching out to someone – whether that’s a friend, a partner or a family member – and start a conversation about their mental wellbeing.”
Yellow has produced a mental health handbook for small business owners in partnership with RUOK?, which is available for download here.
The good news for Australia is that small-medium businesses (SMB’s) are feeling confident and this confidence is expressed widely across the country. Metropolitan SMB’s are more confident than regional and interestingly female led SMB’s are more confident than their male counterparts. I’m regularly talking to small-medium businesses and there is no doubt that they are feeling happy about their business prospects and, in the main, strong trading conditions.
However, the big possible cloud on the horizon facing SMB’s is the economy. This concern is driven off the back of consumer confidence levels which have dropped, stagnant wage growth and a potential for consumers to ‘pull their heads in on spending’ as the year progresses. Whist lower interest rates and tax cuts are welcome the concern is consumers will pocket the saving and pay down debt instead of spending.
Overall SMB’s are confident and it’s the Australian economy and consumer confidence in the year ahead that will determine if their confidence continues.
Let’s look at the key results from the latest Sensis Business Index:
1. 57% of SMB’s feel confident while 17% are worried.
2. Tasmania leads the confidence table with 63% followed by Queensland at 60% and Victoria at 58%.
3. South Australian businesses are the most worried with 24% expressing concerns.
4. Victorian businesses lead the country in terms of prospects for expansion with 58% expecting significant or moderate expansion v’s the national average of 52%.
5. One in three business owners and managers believes the economy is slowing down and one in two believes it is at a standstill.
6. 22% of businesses expect the economy to improve in the coming 12 months and 30% believe the situation will get worse.
7. 37% of businesses across the country believe excessive ‘red tape’ is holding back their growth.
8. 30% of business owners and managers believe it is harder to access finance than it was six months ago, while 57% believe there has been no change.
9. A quarter of businesses are using credit cards to access finance and more than one in five are increasing their overdraft facilities.
As 2019 progresses small-medium businesses will be monitoring their trading results carefully with one eye on the economy striving to deliver business outcomes that keeps their confidence intact.
To read more about the report go https://www.sensis.com.au/about/sensis-business-index
John Allan
However, the big possible cloud on the horizon facing SMB’s is the economy. This concern is driven off the back of consumer confidence levels which have dropped, stagnant wage growth and a potential for consumers to ‘pull their heads in on spending’ as the year progresses. Whist lower interest rates and tax cuts are welcome the concern is consumers will pocket the saving and pay down debt instead of spending.
Overall SMB’s are confident and it’s the Australian economy and consumer confidence in the year ahead that will determine if their confidence continues.
Let’s look at the key results from the latest Sensis Business Index:
1. 57% of SMB’s feel confident while 17% are worried.
2. Tasmania leads the confidence table with 63% followed by Queensland at 60% and Victoria at 58%.
3. South Australian businesses are the most worried with 24% expressing concerns.
4. Victorian businesses lead the country in terms of prospects for expansion with 58% expecting significant or moderate expansion v’s the national average of 52%.
5. One in three business owners and managers believes the economy is slowing down and one in two believes it is at a standstill.
6. 22% of businesses expect the economy to improve in the coming 12 months and 30% believe the situation will get worse.
7. 37% of businesses across the country believe excessive ‘red tape’ is holding back their growth.
8. 30% of business owners and managers believe it is harder to access finance than it was six months ago, while 57% believe there has been no change.
9. A quarter of businesses are using credit cards to access finance and more than one in five are increasing their overdraft facilities.
As 2019 progresses small-medium businesses will be monitoring their trading results carefully with one eye on the economy striving to deliver business outcomes that keeps their confidence intact.
To read more about the report go https://www.sensis.com.au/about/sensis-business-index
John Allan
The August 2019 Sensis Business Index has revealed that Australia’s small business confidence is strong, with 57% of businesses now confident in their prospects over the next 12 months.
Tasmania, with 63% of businesses expressing confidence in their prospects, remains the most confident state followed by Queensland at 60% and Victoria at 58%.
Commenting on findings of the latest index, Sensis CEO John Allan said: "It’s great to see more than half of small and medium businesses across the nation feeling upbeat about their business outlook post-election, despite their concerns about the current state of the economy.”
One in three business owners and managers believe the economy is slowing and one in two believe it is at a standstill. Overall, 22% of businesses expect an improvement in the economy over the next 12 months and 30% believe the situation will get worse.
South Australian businesses are the most concerned, with 24% expressing fears about the economic slowdown, while 21% of businesses in both New South Wales and Western Australia are worried about their prospects.
Metropolitan businesses (58%) are feeling more confident than their regional counterparts (52%), with half of metro SMB owners and managers (52%) expecting significant or moderate expansion in the coming 12 months, 7% higher than the regional average. Regional businesses are 13% less likely to increase headcount of their current operations than metro businesses.
Aussie SMBs found government policies not impactful
One in three Australian small businesses (36%) said that the current Federal Government policies for small business are having no impact.
“Over the years we have seen a growing perception among SMBs that Federal Government policies do not affect them and our latest index further cements this,” said Mr Allan.
Less than one in three Australian small businesses applied for the $30,000 instant asset write-off introduced by the Federal Government this year, citing lack of funds and spending as a deterrent. Two industries that took advantage of the scheme were the manufacturing and building industries.
At the state level, only one in five Australian small businesses believe that state policies are supportive of small business with ACT leading the pack, followed by Tasmania and NSW.
Across the country, 37% of businesses believe excessive ‘red tape’ is holding back their growth. This was highest in Victoria with 41% of businesses quoting red tape as an issue. In NSW, 35% of businesses view insurance as the second highest hindrance after red tape (36%), while 37% of South Australian and Tasmanian businesses believe insurance is putting the brakes on their growth. Interestingly when pressed further as to what red tape specifically, few business owners and managers could name specific examples.
Access to finance remains a pressure point for Australia’s SMBs
Access to finance is still a significant issue for Australia’s small and medium businesses. The index found that 30% of business owners and managers believe it is harder to access finance than it was six months ago, while 57% believe there has been no change.
Access is most difficult in regional areas with 37% reporting it is harder than it was six months ago to access finance and 52% reporting there has been no change.
A quarter of businesses are using credit cards to access finance, and more than one in five are increasing their overdraft facilities.
Notes for editors:
For the first time in the Index’s history, Sensis Business Index has moved to a fully digital survey methodology, reflecting the shift of SMBs to the web. The key benefit is a faster time to market. The report surveyed 1,019 small and medium business owners or managers across metropolitan and non-metropolitan regions throughout Australia between 23 and 31 July 2019. As a result of the changed methodology and sample it is not recommended to make comparisons with previous SBI quarterly surveys.
The interactive report can be viewed her e
For media queries, please contact:
Will Clarke
Head of Corporate Communications
Sensis
Will.clarke@sensis.com.au
0488 345 464
Tasmania, with 63% of businesses expressing confidence in their prospects, remains the most confident state followed by Queensland at 60% and Victoria at 58%.
Commenting on findings of the latest index, Sensis CEO John Allan said: "It’s great to see more than half of small and medium businesses across the nation feeling upbeat about their business outlook post-election, despite their concerns about the current state of the economy.”
One in three business owners and managers believe the economy is slowing and one in two believe it is at a standstill. Overall, 22% of businesses expect an improvement in the economy over the next 12 months and 30% believe the situation will get worse.
South Australian businesses are the most concerned, with 24% expressing fears about the economic slowdown, while 21% of businesses in both New South Wales and Western Australia are worried about their prospects.
Metropolitan businesses (58%) are feeling more confident than their regional counterparts (52%), with half of metro SMB owners and managers (52%) expecting significant or moderate expansion in the coming 12 months, 7% higher than the regional average. Regional businesses are 13% less likely to increase headcount of their current operations than metro businesses.
Aussie SMBs found government policies not impactful
One in three Australian small businesses (36%) said that the current Federal Government policies for small business are having no impact.
“Over the years we have seen a growing perception among SMBs that Federal Government policies do not affect them and our latest index further cements this,” said Mr Allan.
Less than one in three Australian small businesses applied for the $30,000 instant asset write-off introduced by the Federal Government this year, citing lack of funds and spending as a deterrent. Two industries that took advantage of the scheme were the manufacturing and building industries.
At the state level, only one in five Australian small businesses believe that state policies are supportive of small business with ACT leading the pack, followed by Tasmania and NSW.
Across the country, 37% of businesses believe excessive ‘red tape’ is holding back their growth. This was highest in Victoria with 41% of businesses quoting red tape as an issue. In NSW, 35% of businesses view insurance as the second highest hindrance after red tape (36%), while 37% of South Australian and Tasmanian businesses believe insurance is putting the brakes on their growth. Interestingly when pressed further as to what red tape specifically, few business owners and managers could name specific examples.
Access to finance remains a pressure point for Australia’s SMBs
Access to finance is still a significant issue for Australia’s small and medium businesses. The index found that 30% of business owners and managers believe it is harder to access finance than it was six months ago, while 57% believe there has been no change.
Access is most difficult in regional areas with 37% reporting it is harder than it was six months ago to access finance and 52% reporting there has been no change.
A quarter of businesses are using credit cards to access finance, and more than one in five are increasing their overdraft facilities.
Notes for editors:
For the first time in the Index’s history, Sensis Business Index has moved to a fully digital survey methodology, reflecting the shift of SMBs to the web. The key benefit is a faster time to market. The report surveyed 1,019 small and medium business owners or managers across metropolitan and non-metropolitan regions throughout Australia between 23 and 31 July 2019. As a result of the changed methodology and sample it is not recommended to make comparisons with previous SBI quarterly surveys.
The interactive report can be viewed her e
For media queries, please contact:
Will Clarke
Head of Corporate Communications
Sensis
Will.clarke@sensis.com.au
0488 345 464
Sensis has issued a cease and desist letter to chocolate maker Darrell Lea and the major television networks to stop them showing the remake of its iconic 2000 Yellow Pages “Not Happy Jan” ad.
The remake of the 2000 ad to relaunch Darrell Lea in Australia hit our television screens this week.
Sensis has reacted quickly. “We are flattered that Darrell Lea has used our iconic Yellow Pages advertising, featuring ‘Not Happy Jan’. However, it has been used without our consultation or approval. To see the Yellow Pages brand, which is iconic and trusted by many Australians, and our beloved character Jan, used by another company for commercial gain is a total shock to us and our customers,” said Yellow Executive General Manager, James Ciuffetelli.
“By imitating our ad, we believe it is misleading to consumers. It’s clear on social media that a number of people believe Yellow Pages has endorsed this campaign which is not the case”
Ciuffetelli, said that where appropriate, Sensis will act to protect its investments and goodwill. “It is important for advertisers and agencies to protect their work, creativity and innovation. This advert is so loved we feel we share it with the Australian people, and we believe it is right to protect this from being cheapened to sell chocolate.”
The Yellow Pages print directory is delivered to over 7 million households and businesses across Australia, and its online version has 5 million users per month.
The cease and desist letter issued by Sensis asks for airing of the ad to cease immediately.
Ends.
The remake of the 2000 ad to relaunch Darrell Lea in Australia hit our television screens this week.
Sensis has reacted quickly. “We are flattered that Darrell Lea has used our iconic Yellow Pages advertising, featuring ‘Not Happy Jan’. However, it has been used without our consultation or approval. To see the Yellow Pages brand, which is iconic and trusted by many Australians, and our beloved character Jan, used by another company for commercial gain is a total shock to us and our customers,” said Yellow Executive General Manager, James Ciuffetelli.
“By imitating our ad, we believe it is misleading to consumers. It’s clear on social media that a number of people believe Yellow Pages has endorsed this campaign which is not the case”
Ciuffetelli, said that where appropriate, Sensis will act to protect its investments and goodwill. “It is important for advertisers and agencies to protect their work, creativity and innovation. This advert is so loved we feel we share it with the Australian people, and we believe it is right to protect this from being cheapened to sell chocolate.”
The Yellow Pages print directory is delivered to over 7 million households and businesses across Australia, and its online version has 5 million users per month.
The cease and desist letter issued by Sensis asks for airing of the ad to cease immediately.
Ends.
At the inaugural Microsoft Advertising Channel Partner Awards, Yellow received the APAC Channel Partner of the Year award in recognition of its achievement of the highest standards in quality and performance in Search Engine Marketing.
“To be awarded and recognised as the best across the entire APAC region by a global organisation like Microsoft Advertising is a huge honour and a testament to our commitment to excellence in Search Engine Marketing,” said Deepa Singh, General Manager Operations and Partner Management at Yellow.
The Microsoft Advertising Channel Partner Awards took place at the Thompson Seattle to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry. The Microsoft Advertising Channel Partner Awards honour organisations behind some of the most impactful, innovative and performance-driven work from Microsoft Advertising partners in the Americas, Asia Pacific region, and Europe.
Commenting on what the Award means for Yellow and its customers, Singh said Microsoft Advertising commended Yellow for its strong partnership, collaboration, and results driven performance in Search Engine Marketing.
“This global recognition showcases to our advertisers’ Yellow’s commitment to excellence in Search Engine Marketing,” said Singh. “When customers choose Yellow for their Search Engine Marketing needs, they can be assured that the people responsible for designing and managing their search campaigns are accredited by Microsoft Advertising, and have the Search knowledge and expertise to drive effective strategies, best practices and recommendations that can deliver exceptional performance and value to businesses”.
Microsoft Advertising has recognised the emergence of a new and critical skillset within advertising agencies in deploying strategies to leverage the intelligence search offers marketers to succeed across the digital marketing mix.
“There’s never been a more exciting time in Search Advertising, as marketers from across the industry are not only becoming more deeply invested in search, but they’re continuing to push new limits on the quality of content and the depth of their engagement with Microsoft Advertising,” said Lynne Kjolso, VP of Corporate Sales, Microsoft Advertising.
Yellow looks forward to continuing to expand its search advertising offerings with Microsoft Advertising as it continues to grow globally, with over one third PC search market share in the US, 24.7% in the United Kingdom, 18.5% in France and 15% in Australia.
Ends
About Yellow:
Yellow is the champion of Australian small and medium businesses. Its brands include Yellow Pages, True Local, WhereIs, Found Digital, Bridge, and Pocket Office. Yellow also provides an extensive range of digital marketing services including search engine marketing, search engine optimisation, digital display, websites and social media services for all business types. Yellow is a division of Sensis – Australia’s leading marketing services company. Other Sensis brands include White Pages, Sensis Data Solutions and Skip. Find out more at yellow.com.au
For more details about the Microsoft Advertising Partner Awards and a complete list of winners please visit: https://about.ads.microsoft.com/en-us/blog
About Sensis:
Sensis helps Australians connect and engage through our leading platforms. We help create and manage valuable connections via our digital consumer businesses (Yellow, White Pages, True Local, Whereis and Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions, and through our digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. Find out more at www.sensis.com.au
For comments or more information please contact:
Will Clarke – Head of Corporate Communications, Sensis
0488 34 54 64 will.clarke@sensis.com.au
“To be awarded and recognised as the best across the entire APAC region by a global organisation like Microsoft Advertising is a huge honour and a testament to our commitment to excellence in Search Engine Marketing,” said Deepa Singh, General Manager Operations and Partner Management at Yellow.
The Microsoft Advertising Channel Partner Awards took place at the Thompson Seattle to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry. The Microsoft Advertising Channel Partner Awards honour organisations behind some of the most impactful, innovative and performance-driven work from Microsoft Advertising partners in the Americas, Asia Pacific region, and Europe.
Commenting on what the Award means for Yellow and its customers, Singh said Microsoft Advertising commended Yellow for its strong partnership, collaboration, and results driven performance in Search Engine Marketing.
“This global recognition showcases to our advertisers’ Yellow’s commitment to excellence in Search Engine Marketing,” said Singh. “When customers choose Yellow for their Search Engine Marketing needs, they can be assured that the people responsible for designing and managing their search campaigns are accredited by Microsoft Advertising, and have the Search knowledge and expertise to drive effective strategies, best practices and recommendations that can deliver exceptional performance and value to businesses”.
Microsoft Advertising has recognised the emergence of a new and critical skillset within advertising agencies in deploying strategies to leverage the intelligence search offers marketers to succeed across the digital marketing mix.
“There’s never been a more exciting time in Search Advertising, as marketers from across the industry are not only becoming more deeply invested in search, but they’re continuing to push new limits on the quality of content and the depth of their engagement with Microsoft Advertising,” said Lynne Kjolso, VP of Corporate Sales, Microsoft Advertising.
Yellow looks forward to continuing to expand its search advertising offerings with Microsoft Advertising as it continues to grow globally, with over one third PC search market share in the US, 24.7% in the United Kingdom, 18.5% in France and 15% in Australia.
Ends
About Yellow:
Yellow is the champion of Australian small and medium businesses. Its brands include Yellow Pages, True Local, WhereIs, Found Digital, Bridge, and Pocket Office. Yellow also provides an extensive range of digital marketing services including search engine marketing, search engine optimisation, digital display, websites and social media services for all business types. Yellow is a division of Sensis – Australia’s leading marketing services company. Other Sensis brands include White Pages, Sensis Data Solutions and Skip. Find out more at yellow.com.au
For more details about the Microsoft Advertising Partner Awards and a complete list of winners please visit: https://about.ads.microsoft.com/en-us/blog
About Sensis:
Sensis helps Australians connect and engage through our leading platforms. We help create and manage valuable connections via our digital consumer businesses (Yellow, White Pages, True Local, Whereis and Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions, and through our digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. Find out more at www.sensis.com.au
For comments or more information please contact:
Will Clarke – Head of Corporate Communications, Sensis
0488 34 54 64 will.clarke@sensis.com.au
7 May 2019: The March Quarter 2019 Sensis Business Index, released today, reveals Australian small and medium business (SMB) confidence fell significantly across the country during the first quarter of the year as concerns about the health of the economy grew.
The report, which measures SMB activity, expectations and confidence over a three-month period, found small and medium business (SMB) confidence levels decreased 16 points to +34, its lowest level since March 2016.
Perceptions of the current state of the economy continued to decline, this time decreasing by eight points to -4, the first negative balance recorded since June 2015 with 26% of SMBs believing the economy is slowing and 52% believing it is standing still.
Speaking to the results, Sensis Chief Executive Officer John Allan said, “The March Quarter Sensis Business Index report has revealed mixed results on the level of support for the Federal Government in the lead up to the election.
“On the one hand, Small and Medium Business ratings of the Federal Government reached one of the highest levels recorded in the last 10 years with 26% supportive but on the other, overall business confidence fell significantly with concern about the strength of the economy,” Mr Allan continued.
South Australia bucked the national confidence trend, reaching an all-time high confidence level of +56 (increasing five points from last quarter), while Tasmania remained unchanged at +43. Falls were recorded in all other states and territories.
The largest fall was recorded in WA, dropping 32 points to +20, followed by Victoria (down 24 points to +32) and Queensland (down 23 points to +32). Despite declines, ACT and NSW remained above the national average at +45 (down 1 point) and +35 (down 7 points) respectively.
The opinion of the state government was measured as positive by five state or territory governments. Tasmania rated highest (down three points to +26), followed by SA (up two points to +19), Victoria (up eight points to +8), NSW (up one point to +3) and WA (up six points to +1). The lowest rating was again recorded in Queensland (down four points to -23) while the largest fall was experienced by the ACT Government (down 17 points to -19). The balance was also lower in the NT (from -2 to -5).
“The Tasmanian and South Australian governments continue to lead the way in terms of Small and Medium Business support, with confidence in the policies of the South Australian Government at a 6-year high,” said Mr Allan.
“Victoria’s support for the State Government is also ata 6-year high, continuing the rise in Small and Medium Business support for the Andrews Government.It will be interesting to see if confidence in state and territory governments shift following the Federal election.”
Access to finance was again a major concern for SMBs as the net balance for accessing finance decreased seven points to -28, compared with +1 last March, as tightened lending regulations continue to bite. The last time SMBs believed it was this difficult to access finance was in March 2012 when the net balance was -29.
“Small and Medium Business’ ability to access finance is critical for capital expenditure and growth,” said Mr Allan.
“Fewer SMBs attempted to access finance during the March 2019 quarter than in December, with the majority believing this to be the most difficult time to access finance in the past seven years,” Mr Allan concluded.
-ENDS-
The full report available here from Tuesday 7 May 2019
Notes for editors:
• Each SBI seeks 1,000 telephone interviews with 900 small and 100 medium business proprietors or managers (respectively employing less than 20 and 20-199 people). The sample covers metropolitan and non-metropolitan regions throughout Australia with quotas set for location and industry.
About Sensis:
Sensis helps Australians connect and engage through our leading platforms. We help create and manage valuable connections via our digital consumer businesses (Yellow, White Pages, True Local, Whereis and Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions, and through our digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. Find out more at www.sensis.com.au
For comments or more information please contact:
Will Clarke – Head of Corporate Communications, Sensis
0488 34 54 64 will.clarke@sensis.com.au
The report, which measures SMB activity, expectations and confidence over a three-month period, found small and medium business (SMB) confidence levels decreased 16 points to +34, its lowest level since March 2016.
Perceptions of the current state of the economy continued to decline, this time decreasing by eight points to -4, the first negative balance recorded since June 2015 with 26% of SMBs believing the economy is slowing and 52% believing it is standing still.
Speaking to the results, Sensis Chief Executive Officer John Allan said, “The March Quarter Sensis Business Index report has revealed mixed results on the level of support for the Federal Government in the lead up to the election.
“On the one hand, Small and Medium Business ratings of the Federal Government reached one of the highest levels recorded in the last 10 years with 26% supportive but on the other, overall business confidence fell significantly with concern about the strength of the economy,” Mr Allan continued.
South Australia bucked the national confidence trend, reaching an all-time high confidence level of +56 (increasing five points from last quarter), while Tasmania remained unchanged at +43. Falls were recorded in all other states and territories.
The largest fall was recorded in WA, dropping 32 points to +20, followed by Victoria (down 24 points to +32) and Queensland (down 23 points to +32). Despite declines, ACT and NSW remained above the national average at +45 (down 1 point) and +35 (down 7 points) respectively.
The opinion of the state government was measured as positive by five state or territory governments. Tasmania rated highest (down three points to +26), followed by SA (up two points to +19), Victoria (up eight points to +8), NSW (up one point to +3) and WA (up six points to +1). The lowest rating was again recorded in Queensland (down four points to -23) while the largest fall was experienced by the ACT Government (down 17 points to -19). The balance was also lower in the NT (from -2 to -5).
“The Tasmanian and South Australian governments continue to lead the way in terms of Small and Medium Business support, with confidence in the policies of the South Australian Government at a 6-year high,” said Mr Allan.
“Victoria’s support for the State Government is also ata 6-year high, continuing the rise in Small and Medium Business support for the Andrews Government.It will be interesting to see if confidence in state and territory governments shift following the Federal election.”
Access to finance was again a major concern for SMBs as the net balance for accessing finance decreased seven points to -28, compared with +1 last March, as tightened lending regulations continue to bite. The last time SMBs believed it was this difficult to access finance was in March 2012 when the net balance was -29.
“Small and Medium Business’ ability to access finance is critical for capital expenditure and growth,” said Mr Allan.
“Fewer SMBs attempted to access finance during the March 2019 quarter than in December, with the majority believing this to be the most difficult time to access finance in the past seven years,” Mr Allan concluded.
-ENDS-
The full report available here from Tuesday 7 May 2019
Notes for editors:
• Each SBI seeks 1,000 telephone interviews with 900 small and 100 medium business proprietors or managers (respectively employing less than 20 and 20-199 people). The sample covers metropolitan and non-metropolitan regions throughout Australia with quotas set for location and industry.
About Sensis:
Sensis helps Australians connect and engage through our leading platforms. We help create and manage valuable connections via our digital consumer businesses (Yellow, White Pages, True Local, Whereis and Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions, and through our digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. Find out more at www.sensis.com.au
For comments or more information please contact:
Will Clarke – Head of Corporate Communications, Sensis
0488 34 54 64 will.clarke@sensis.com.au
24 April 2019
Over the next three weeks all parties have significant work to do to convince Australia’s small and medium business owners that their policies are best to support small businesses. Just over one in three SMBs (35%) are yet to decide which party to support in the upcoming Federal election.
The findings form part of the March Quarter Sensis Business Index Report which is due to be released in coming weeks. Sensis asked 1,001 small and medium business owners their voting intentions in the months running up to the election being called.
The Sensis Business Index has traditionally shown that the Liberal National Coalition has been the favoured party of the country’s small businesses and this is still true today. Among SMBs who have made up their minds which party to support, the Liberal National Coalition is preferred to Labor by a ratio of more than three to one – 42% to 13%. In all states and territories, industries and segments, the Coalition’s appeal is significantly higher.
Liberal National Coalition support is strongest in Western Australia (54%) and New South Wales (47%) however the infamous ‘Canberra Bubble’ seems to be impacting its support in the ACT (27%). SMB support for Labor is strongest in the NT (19%) and Victoria (16%).
The number of undecided SMB owners is highest in the two territories – 49% in the NT and 47% in the ACT. In other states, it varies from 31% in NSW and Tasmania to 42% in SA.
Parties other than the Coalition or Labor generate minimal support from Australia’s SMBs – voting intentions for an independent 4%, Greens 3%, One Nation 2%, United Australia Party 1%. Surprisingly the Greens were more popular with Queensland small business owners than One Nation or United Australia Party. Tasmania bucks the trend with independents tying with Labor on 13%.
Both major parties have significant work to do to convince female small business owners that they are the best to support businesses into the future with female proprietors (49%) much more likely to be undecided than males (27%). Female voters are also steering clear of the minor parties.
Perhaps unsurprisingly younger proprietors (aged under 40 years - 45%) are more undecided than those aged 60 or older (24%). Support for the Liberal National Coalition is strongest amongst 41-50 year-olds (49%) and those 60 plus (44%). These groups are also the most decisive with 36% and 24% respectively undecided on their vote.
By industry, the ‘can’t say’ response was lowest in the Building and Construction sector at 25% and highest in the Communications sector at 40%. Liberal National Party support was strongest in the construction sector (55%) with Labor strongest in the health and community services small business sector (17%).
Notes for editors:
• Each SBI seeks 1,000 telephone interviews with 900 small and 100 medium business proprietors or managers (respectively employing less than 20 and 20-199 people). The sample covers metropolitan and non-metropolitan regions throughout Australia with quotas set for location and industry.
About Sensis:
Sensis helps Australians connect and engage through our leading platforms. We help create and manage valuable connections via our digital consumer businesses (Yellow, White Pages, True Local, Whereis and Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions, and through our digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. Find out more at www.sensis.com.au
For comments or more information please contact:
Will Clarke – Head of Corporate Communications, Sensis
0488 34 54 64 will.clarke@sensis.com.au
Over the next three weeks all parties have significant work to do to convince Australia’s small and medium business owners that their policies are best to support small businesses. Just over one in three SMBs (35%) are yet to decide which party to support in the upcoming Federal election.
The findings form part of the March Quarter Sensis Business Index Report which is due to be released in coming weeks. Sensis asked 1,001 small and medium business owners their voting intentions in the months running up to the election being called.
The Sensis Business Index has traditionally shown that the Liberal National Coalition has been the favoured party of the country’s small businesses and this is still true today. Among SMBs who have made up their minds which party to support, the Liberal National Coalition is preferred to Labor by a ratio of more than three to one – 42% to 13%. In all states and territories, industries and segments, the Coalition’s appeal is significantly higher.
Liberal National Coalition support is strongest in Western Australia (54%) and New South Wales (47%) however the infamous ‘Canberra Bubble’ seems to be impacting its support in the ACT (27%). SMB support for Labor is strongest in the NT (19%) and Victoria (16%).
The number of undecided SMB owners is highest in the two territories – 49% in the NT and 47% in the ACT. In other states, it varies from 31% in NSW and Tasmania to 42% in SA.
Parties other than the Coalition or Labor generate minimal support from Australia’s SMBs – voting intentions for an independent 4%, Greens 3%, One Nation 2%, United Australia Party 1%. Surprisingly the Greens were more popular with Queensland small business owners than One Nation or United Australia Party. Tasmania bucks the trend with independents tying with Labor on 13%.
Both major parties have significant work to do to convince female small business owners that they are the best to support businesses into the future with female proprietors (49%) much more likely to be undecided than males (27%). Female voters are also steering clear of the minor parties.
Perhaps unsurprisingly younger proprietors (aged under 40 years - 45%) are more undecided than those aged 60 or older (24%). Support for the Liberal National Coalition is strongest amongst 41-50 year-olds (49%) and those 60 plus (44%). These groups are also the most decisive with 36% and 24% respectively undecided on their vote.
By industry, the ‘can’t say’ response was lowest in the Building and Construction sector at 25% and highest in the Communications sector at 40%. Liberal National Party support was strongest in the construction sector (55%) with Labor strongest in the health and community services small business sector (17%).
Notes for editors:
• Each SBI seeks 1,000 telephone interviews with 900 small and 100 medium business proprietors or managers (respectively employing less than 20 and 20-199 people). The sample covers metropolitan and non-metropolitan regions throughout Australia with quotas set for location and industry.
About Sensis:
Sensis helps Australians connect and engage through our leading platforms. We help create and manage valuable connections via our digital consumer businesses (Yellow, White Pages, True Local, Whereis and Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions, and through our digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. Find out more at www.sensis.com.au
For comments or more information please contact:
Will Clarke – Head of Corporate Communications, Sensis
0488 34 54 64 will.clarke@sensis.com.au