In small business, budgets are tight and time is of the essence. You want to find as many customers for as little investment as possible.
And, when you hear the eye-watering figures some companies spend on their advertising, it's easy to assume that paid advertising can't fit into a small business budget.
Fortunately, the rise of online advertising - including SEM, social ads and digital display ads - means that you can economically reach tens of thousands of your target customers in just a few clicks.
Still not convinced? Here are four reasons why you should be advertising online.