Marking sure your target customers find out about your business, products and services is critical to your success. But how do you market to your customers in way that isn't intrusive or spammy?

Digital display advertising - also known as website ads or banner ads - are image-based ads that appear on websites, social media networks and on mobile apps. And they are one way to let your potential customers know you exist without annoying them.

Here are five major benefits of digital display advertising.

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