John Allan joined Sensis in August 2012. Prior to this, John was Chief Operating Officer at The Australian newspaper, where he was responsible for its print and digital assets, as well as its advertising, circulation, operations, events and digital teams.

Over the past 15 years, John has held senior leadership positions in advertising and publishing across both traditional and digital media, including senior roles at Fairfax and News Limited.

As Chief Executive Officer, John’s role is to deliver on the Sensis strategy, as Australia's #1 marketing services company.


Jo Hands joined Sensis in 2010. As the Chief Financial Officer, Jo is responsible for the company’s accounting, strategy, analytics, data, pricing and reporting functions.

With some 15 year experience in the finance sector, Jo began her career at Ernst & Young in 2002. As a Senior Manager in the Audit group Jo looked after a portfolio of well-known Australian businesses including Exxon Mobil, BHPB, Carter Holt Harvey, BP, Australia Post and BlueScope Steel Limited.

Jo Hands

James Ciuffetelli joined Sensis in 1996. He is the Executive General Manager – Sensis, which includes responsibility for all of Sensis’ digital and print media services, including the Yellow Pages.

James began his career at Sensis as State Sales Director for New South Wales. He has held a range of senior roles within the business including General Manager Sensis Sales, General Manager Digital Acquisition and Group Manager eChannel. 

James Ciuffetelli

Stephen Palmer has been with Sensis since 2014. His role is to direct the sales, strategy, product development and marketing for the White Pages business.

Stephen has extensive experience in digital, media and publishing. Before joining Sensis he was at TripChum, a digital travel platform he cofounded. Prior to this he was Managing Director and Global Publisher at Lonely Planet and previously held senior executive roles with Bauer Media Group and The Guardian News and Media.


Danny Gravell joined Sensis in June 2011 as Group Manager for Online Directories and Search before taking on the lead role of IT Strategy and Capability.

In 2012 he became Chief Information Officer before being appointed as Executive General Manager of Product and Technology in 2016.

Danny has extensive experience as an IT and product leader having worked across the telecommunications, media and advertising, and financial services sectors. He is responsible for digital innovation and product development at Sensis.

Danny Gravell

David Scribner joined Sensis in 2017. Prior to this he was CEO of Virgin Mobile. A business veteran with some 20 years’ experience working for leading brands such as Nestle, AGL, Telstra and Virgin, David is an expert in brand development, employee engagement and digital innovation.

David is focussed on leading the True Local and Skip businesses through the next exciting phases of their growth.