It’s an uphill battle to make inroads into a highly competitive industry. See how Jack and Shana Mohammed made their mark.
When the husband-and-wife team opened Graham Hill Smash Repairs in 1996 they knew that getting their name, reputation and branding in front of customers were the keys to growing their business.
“The biggest hurdle in this business was getting our name known when we started off and that’s when we turned to Yellow Pages. And we haven’t looked back since.”
Shana is confident her advertising strategy has played a significant part in her business’s great success: “Yellow Pages has helped us get where we are today and we definitely believe that Yellow Pages is the way to go if you want to advertise a business.”
“We do ask our customers where they found us and the majority tell us it’s been Yellow Pages online or the Yellow Pages directory which proves that it’s working.”