As a small business, it’s vital you figure out how to boost and maximise your social, mobile and local digital marketing efforts to get exposure and gain more work.
Step 1. Revamp your tired website
If you created your website three years ago and haven’t updated it since, you need to do something about that quick-smart. In terms of design, keep it simple. Simple design means logical navigation, call to actions directing users to different areas of your site and clear information about the products and services you offer. Never assume that because you understand your site, others will too.
Step 2. Keep up-to-date with Google’s mobile-friendly requirements
In 2015, Google updated their ranking system to include ‘mobile-friendliness’ as a ranking signal. You want a website that works on all devices so that your business information can be found quickly and easily by a customer. Once it’s mobile-optimised you’re going to see an increase in traffic.
Another important ranking signal is responsiveness. The site needs to be responsive so that the right information is displayed at the right size for mobile viewing. Lastly, Google values speedy page loading times if you want to boost your ranking in search results.
Step 3. Create amazing content
Regularly update your site with valuable content sprinkled with enough keywords to increase traffic and draw the right people to it. If writing isn’t your strongest skill, invest in the services of a professional, or look at video or other content that your customer wants to see.
Step 4. Promote your business where customers hang out
You should give your website a competitive edge by showing your customers you’re active in their favourite social media channels. It’s not about the number of followers – it’s about how engaged and responsive they are with your content. Focus on attracting your core customer group, rather than trying to attract great masses of people.
If they’re on Facebook, interact and post there regularly. The same with LinkedIn, Instagram, Twitter, Snapchat, or any other platform that’s relevant to your audience. Just make sure your social accounts have a snazzy logo, the right tone of voice and enough information so your potential customers can locate your website and make contact.
Step 5. Your email subscription list is a goldmine
You’ve probably built up an email list from opt-ins over the years, therefore creating a very valuable asset for your business. But even if you can send information to thousands of people with a single click of a button, you don’t want to take advantage of their trust by spamming customers with promotional material that offers no engagement or interest. Value your reader’s time by keeping your messages succinct and useful.