Influencer marketing is the latest trend in digital marketing. Simply, find an influencer with a large audience of your target market, and engage them to promote your products and services.
The Kardashians are at the forefront of the influencer scene, with Estée Lauder enlisting Kendall Jenner to develop an 'edited' collection of 82 essential makeup and skincare products, which she promoted to her 71 million followers on Instagram. Meanwhile, Kylie Jenner partnered with Fashion Nova, with one Instagram post getting 2.2 million likes.
It's not surprising that 94% of marketers say influencer marketing is an effective campaign strategy.
In reality, this is nothing new - big brands have been using influencers in advertising campaigns for years.
The difference is that, due to the growth in social media, and the visibility of audience sizes on everyone's accounts, small businesses can use this tactic to get in front of a wider audience.
However, there are some key elements to keep in mind if you want to see a return on your influencer investment.