While your online marketing strategy can have many facets, many businesses often overlook one of the most simple ways to attract inquiries.
Namely, putting your URL and contact details in all the right places.
To ensure that your business has its contact details where customers most commonly expect to find them, here is a compilation of the top places you should consider listing your details in order to maximise your business’s findability.
1. Digital advertising
If you have a listing in any business directories, whether it is online or in printed form, it is critical to have your business website’s URL and a contact email address.
Australians make more than 9 million searches across Yellow Pages® website each month. If you’re a small business, it’s a good idea to include a phone number, map, email addresses and of course your website address.
This is a simple and effective way of ensuring a customer can find you when they want to inquire or buy. In most cases it will cost you nothing to add your details to these ads.
2. Search engines
Creating a free listing for your local business on search engines sites such as Google, Yahoo and Bing can significantly boost your visibility, including having your business show up on a map when users do a local search.
3. Business directories
Google's algorithm update at the end of last year favours businesses with listings in reputable online directories. This is why it’s important being listed in Yellow Pages directories so that Google ranks you higher in search listings.
In addition to this, most businesses will have an industry-based directory. Internet Intelligence Works, a web strategy firm based in Sydney, also suggests that businesses list their websites with industry associations, professional bodies, unions, local chambers of commerce and business networking groups.
The Public Relations Institute of Australia, for example, allows you to search all industry associations by name, specialty and location.
4. Review sites
Listing your website on customer review sites such as Yellow Pages Ratings and Reviews and Yelp! is also a great way to improve your reach, according to Internet Intelligence Works —but be aware you need to be prepared to deal with all sorts of reviews, both good and bad.
5. Blog directories
Another great way to increase traffic to your website and increase readership is to list with some of the thousands of blog directories floating around in cyberspace.