Social media is an extremely valuable tool for business, but it can be a challenge for small startups to get noticed on Facebook, Twitter, LinkedIn and the like. To pop up on your customers’ radar you need to be active and relevant on these platforms.
Here are some valuable tips to maximise your exposure and create a genuine social buzz around your business.
Understand your customers
You can only make smart decisions if you know what your customers want, and social media is a fantastic channel for testing out new ideas, products or services. Offer people what they want by using social media to carry about audience research, says Winning Group chief executive John Winning.
“Learn new things about your target market by analysing the levels of engagement from different posts on your social media platforms.”
By building a profile of your typical customer, you can then reach out to everyone who fits that description.
For example, Facebook marketplace advertising offers both geographic and demographic targeting options, which is an ideal way to reach your ideal customer, says Winning.
Jump on trending topics
To become part of a larger buzz, assimilate topics that are already trending into your own messaging across Facebook, Twitter and your other channels. Or create and promote your own hashtag in order to draw attention to your brand.
Facebook collects items that are posted by your friends to reveal what’s popular, and Twitter bases its trends on a very simple ‘most talked about’ basis, making it fairly easy for you to follow what’s current.
Don’t spread yourself thin
“I believe all businesses should, at the very least, have a Facebook presence – however, beyond that it really depends on the individual company and its customers,” says Winning.
“For example, Pinterest and Instagram are a great fit for Winning Appliances because Winning Appliances customers are often renovators looking for design inspiration. These channels are increasingly being used for this purpose.”
Interact with your customers
Content remains a powerful way of communicating with customers, and businesses that strike the right balance between strong content and providing their online audience with timely, relevant and thought-provoking information will evolve the traditional retailer-consumer relationship, says Winning.
Businesses should learn to take advantage of the feedback loop from platforms such as Facebook and Twitter to receive free advice and feedback from the community.
Rather than closing your eyes and ears to negative comments, you should search for the most constructive lessons from online feedback, and change your business based on what customers want in order to gain a competitive advantage, Winning says.
“Your fans will be your most vocal critics, but they also become your most vocal advocates provided you listen to their concerns, respond promptly indicating when and how you plan to resolve any issue, and act as promised.”