How to use Digital Display in 4 simple steps
Digital display works best when it’s teamed up with SEO, SEM and of course an up-to-date website. Why? Well, 27% of consumers will search for a business after seeing a display ad. And you want to make sure your site’s easy to find in search engines once they do hit ‘search’.

Let’s say you decide to put digital display into play in your business, how would it really work?

In this article, we get down to the nitty gritty. We’ll take you through how to approach digital display in your industry: who you might like to target, what to team it up with, and for how long. That way you get a whole lot more info, with a whole lot less waffle. On that note, let’s begin.

Step 1: Choose your target market

One of the advantages digital display has over other advertising is that it lets you target a very specific audience. For example, if you know the people coming into your hardware store are generally men in their 30s – you can serve ads straight to them. You can also target by location.

Step 2: Decide what you’ll team your ads up with

Digital display works best when it’s teamed up with SEO, SEM and of course an up-to-date website. Why? Well, 27% of consumers will search for a business after seeing a display ad. And you want to make sure your site’s easy to find in search engines once they do hit ‘search’.

Step 3: Focus on a special offer or promotion

When starting with digital display, we recommend you use it in short bursts. You might decide to use a banner to advertise your summer special on air conditioners for example, and let it run for three months. This works on two counts – it allows you to compare your results before and after digital display easily, and it gives customers a real sense of urgency to click the ad.

Step 4: Retarget, retarget, retarget

Retargeting helps keep your business and brand top of mind for customers. With retargeting, once a potential customer has clicked on one of your banners, the ad then follows them around the web – reminding them about your business, and (hopefully) convincing them to buy later down the line. Make the most of this function for best results.

And that’s it. You’re on your way to getting seen in places you’ve never imagined (and getting more customers).

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