Here are a few items to tick off that will ensure you get started on the right foot.
Register your domain name (and consider getting it trademarked)
Getting your hands on the domain name that matches your business name can be difficult, so check availability and secure your chosen name as early as possible. It’s also important to note that your chosen registered business (and domain) name doesn’t conflict with any other businesses and their ownership of that trading name.
To guarantee sole ownership, consider trademarking your business and domain name. Take a look at the IP Australia site for more details about the difference between trademarks, business and domain names.
Register your business across all social networks
Just like domain names, social network page registration can leads to ownership battles. Although you may not yet have the resources to actively promote through all social channels - don’t let others grab the last remaining piece of your brand name puzzle.
Set Up Google Analytics
Ensure Google Analytics is installed on your website from the absolute beginning. This access to in-depth website and business data is the key element that separates digital from traditional marketing. It also helps you understand the most relevant Google Analytics features that can be leveraged for the highest impact on digital marketing activities.
Have a business plan
When planning your growth strategy be mindful of your business plan and think about the business you will be in 1 year, 3 years and 5 years’ time.
Adam Szmerling, owner of Bayside Psychotherapy, started his business as a freelance practitioner but has now successfully grown to a mid-size practice with multiple therapists.
Szmerling says part of his success is due to avoiding complicated and costly domain and social account migrations thanks to having his growth plan in place from day one.
Find trusted partners
Web design, web development, email marketing, SEO, paid search – there are so many areas SMEs need to consider as part of their digital strategy. There are also a lot of cowboys out there, and it can be hard to know who to trust without finding out the hard way. Do your homework and ask other small business owners. Make sure you find a reputable provider who has a solid history with Australian companies.