With so many important dates coming up on the calendar, here’s some inspiration to make use of seasonal events in your promotions.
Seasonal events are great opportunities to leverage for promotions and the best time is before or after a much-publicised event.
Sydney beauty clinic My Botique offers some examples for small business in the services space.
Being in the beauty and anti-aging “injectables” space, Sydney outfit My Botique with two clinic locations have some fun with their seasonal promotions when looking for new clients and repeat business.
Anti-aging and beauty services are becoming more popular with men as they see positive results in the appearance of their partners.
My Botique has introduced “Brotox” for Father’s Day, encouraging customers to get their dad or their partner in for some repair and rejuvenation.
For Valentine’s Day the company promotes the kissing angle of fuller lips using special lip-enhancement dermal fillers, to make lips more “kissable”.
Pre-Spring Racing Carnival they offer pre-event peels to provide a natural glow to customers’ facial visages, with no downtime.
My Botique also promotes its pigmentation-removal lasers for sun-damaged skin during the cooler months, because it is more advisable to have these treatments, which cause skin to become extremely sun-sensitive, during times when strong sun exposure is less likely.
Then when the treatments are complete and skin has recovered customers can show their “best” face in the warmer months.
Owner of My Botique, Ben Cordony, says he generally stays away from event type marketing as the market becomes saturated “and your voice can be lost in the crowd”.
Cordony says he finds the best time is before or after – a big marketed event – when your clients aren’t being bombarded and you are more likely to get a better result.