If you’re in the motor industry, it’s critical to create a name for yourself but these days if customers can’t find you online, you’re missing out on potential sales.
You need to market yourself everywhere across your local area as well as online amongst your primary market.
Here are the five key marketing methods to attract more potential customers to your shop:
Do you have a website?
Did you know that Australian consumers continue to embrace technology with 95% having a computer of some description and many using a number of devices, including a desktop (65%) and notebook (53%) computers, smartphones (72%) and tablets (56%)?
That’s a lot of eyes online that could be looking at your website.
Website must-haves include:
- Simple design – clear information about the type of automotive work you offer;
- It should build trust – An online presence helps build credibility and increase your visibility and clearly displays your contact information and services. How you speak to your users should be clear, engaging and reflective of your business values and culture.
- It should work seamlessly on all screens including laptops, tablets and mobiles.
Are you making the most of Social Ads?
Social media is now a significant path to purchase. Interestingly there has been an increase in the amount of time people spent on sites such as Facebook, LinkedIn and Instagram.
In fact, Facebook users now spend the equivalent of a full working day on Facebook every week, averaging 8.5 hours on the site. This insight highlights the importance of paid advertising for businesses seeking the best return for their online spend.
Have you thought outside of the marketing box?
When customers are searching for a business, directories are always close at hand.
Print and online Yellow and White Page directories ensure all bases are covered so that you get found as often as possible. It’s a great way to make your business contact information available to millions of people.
Are you familiar with SEO?
The cutthroat race to the top has seen the emergence of search engine optimisation (SEO) to ensure heightened visibility for those seeking their services. In fact, 64% of website traffic is driven by organic search and 91.5% of consumers don’t even scroll past the first page of Google.
SEO will raise your rankings closer towards the first few pages of Google, Bing and other search engine results, so that you stand out from the crowd.
Marketing is not what is used to be. It has become more targeted and cost-effective.
Pay-per-click (PPC) campaigns and display advertising works on an auction basis, where businesses bid against each other to appear in searches for various keywords, but you only pay when someone clicks on your ad, not when it is displayed.
If you are not comfortable doing this yourself, there are experts who manage the campaign for you so you can get on with looking after your business.