As an upcoming Aussie startup entrepreneur, Giftoid founder Michael Goudas researched and identified core elements of a website that can entice clients and project a brand effectively.
His personalised online shopping platform assists users to help them find the perfect gift for their loved ones, and Gould believes every business should have an online presence: “I know when I search for a particular product or service, the first thing I do is grab my phone and search online.”
There’s no doubt having a strong online presence makes your business more visible, and here are three great ways to pull in the customer leads you are looking for, according to Goudas:
1. Include only what you need
You only get a few seconds to make an impression, with visitors throwing a few brief glances around before deciding whether or not they’re concerned with your offerings.
One way to entice visitors is by creating a user-friendly site that’s clean and easy to navigate, advises Goudas.
Where once the desire was to display as many links or graphics as possible, the trend is now to offer a more stripped back, minimal experience.
“Pages and features should be as required without adding clutter to the site, and your essential information should be direct and easy to find within one click,” he says.
2. Keep your audience’s best interests in mind
When you map, design or appraise your website, imagine that you’re one of your own customers, attempting to complete a task. This way you make user experience a top priority by building brand loyalty and helping your company stand out from the competition.
“The key is to put yourself in the shoes of a user and then develop an experience most favourable and efficient in terms of look, accessibility and ease,” says Goudas.
If you want to work on your design in order to better fit your visitors, analyse who those visitors are. You can use tools such as Google Analytics to monitor their behaviour, or simply interact with them via your website and social media.
3. Cultivate an online community
“As users, we have found the most engaging sites to have a social aspect,” says Goudas. “For example, a web forum has user-generated content and can encourage social interaction between users.”
Community features to consider include forums, customisable member profiles or member sign-ins via Facebook, Twitter or Google.
“Sites can’t generate this kind of interaction on their own, but they can leverage off other networks to have that social element.”