It certainly looks like 2016 is the year for change at AdWords, with the official launch of Expanded Text Ads back on July 26th – one of Google’s first steps in utilising the vacant space on the right.
This change is exciting for small businesses, because it gives them more control and opportunity to optimise their campaigns. The deadline to make the transition to expanded text ads has now been extended from the end of October to the end of January.
This means starting on January 31, next year, you’ll no longer be able to create or edit standard text ads — you’ll only be able to create and edit text ads using the expanded text ads format. Existing standard text ads will continue to serve alongside expanded text ads.
The good news is that early learnings discussed in recent Google Masterclasses shows an improved click through rate with expanded text ads. This means users are responding better to these ads by clicking them at a higher rate when they appear.
The Sensis Search Ads platform is working on fully supporting this new type of ad by the end of the year and our campaign managers have already begun writing new Expanded Text Ads for many of our customers.
With an extra 45 characters available in the ads, the opportunity to improve our Sensis Search Ads portfolio and provide further ROI for our customers is very real.
Here’s some more information on the new expanded ads changes.
Brett Rojo is Digital Marketing Specialist – SEM