It’s essential to realise, however, that in the social media era, a website for your electrical contracting/electrician business alone is not nearly enough.
Digital marketing performed well is all about building and maintaining several integrated web presences such as a combination of website, Facebook page and YouTube channel, for instance.
A good place to start is by looking at a small sample of industry leading examples.
GB Electrical Contractors
While business websites are not the absolute pillars of a company's online efforts anymore, they still need to act as a hub or contact point, and Newcastle’s GB Electrical has pretty much nailed it.
Service and quote requests can be made at the click of an easily found button, and a sleek slideshow takes the visitor through its main business services. The site's landing page also contains a live stream of its Facebook and Twitter pages.
Speaking of which, GB is really impressive in the way that it actively engages with its Facebook followers.
The company regularly responds to complaints (without being overly apologetic), posts photos of completed work and let all and sundry know about its major achievements (such as its National Master Electricians of the Year 2014 award).
Horan & Bird
Queensland solar, electrical and air-conditioning specialist Horan & Bird has developed its Facebook following to the extent that more than 3,000 people currently ‘like’ its page.
Is it making the most of this figure though? With several posts a week, covering everything from links to interesting external blogs, sale items, competitions and staff fundraising events, the answer is a resounding yes.
The company’s website includes the ability to click for (exclusive) quotes, and its obvious that a concerted effort has been made to include a solid repertoire of instructional videos (which also appear on its YouTube channel).
H&B’s Twitter page makes posts to its 235 followers (not a massive number, but still significant) at least daily. Tweets typically mirror content from other channels but also feature staff in action, on site.
Another Queensland-based operator, this company clearly states its aim to be a one-stop solution in a “traditionally fragmented industry”. With this in mind, Power Integration’s website is all the more important as a hub and information resource.
The site does this without a doubt, maintaining a simple format with easily found links to information covering its main operational areas (CBUS, Electrical, Integration, Lighting, Audio Visual, Security, Energy Management and Communications).
These links take the visitor through to a separate page for each area, with each individual page explaining the company’s specific capabilities and how visitors can “take the next steps”.
Striking images of some of Power Integration’s completed work can also be found throughout the site, providing a strong visual impression of the company’s combined capabilities.