Many businesses hire a social media strategist or content marketer with the goal of going viral. Getting more Likes, shares, comments will lead to more business, right?

The problem is that it's possible for content to go viral for the wrong reasons as well. We share content that makes us feel - at the positive end of the spectrum, we share content that inspires us, that is authentic, that makes us laugh, and that makes us reflect. However, we also share content that offends and outrages us, so it's important to think before you post.

Here are four ways a social media storm can damage your brand.

More social media advice

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