Many businesses hire a social media strategist or content marketer with the goal of going viral. Getting more Likes, shares, comments will lead to more business, right?
The problem is that it's possible for content to go viral for the wrong reasons as well. We share content that makes us feel - at the positive end of the spectrum, we share content that inspires us, that is authentic, that makes us laugh, and that makes us reflect. However, we also share content that offends and outrages us, so it's important to think before you post.
Here are four ways a social media storm can damage your brand.
So where does this leave you? Should you avoid social media entirely?
Not at all - social media gives you access to a huge audience of potential customers. The key is being thoughtful with your content. Think about who your customers are, what they believe and what interests them. Is what you're sharing of value to them? Is there potential for it to be interpreted the wrong way? And could something you say today come back to haunt you?
Once you've considered those questions, you're less likely to risk a social media storm.