Nearly 12 months ago, Instagram unveiled its Stories feature, designed to allow users to share moments from their day in video and image slideshows.
Sound familiar? That's because Snapchat had had its own Stories feature for years before the Instagram release.
According to TechCrunch, Snapchat Stories view counts dipped by anywhere from 15% to 40% after Instagram Stories launched, with Instagram Stories hitting 150 million daily users within six months. However, despite the fast growth of Insta's feature, though, the features are nearly identical.
So which networks Stories are the best match for your business? Find out in this side-by-side comparison.