Google collects information about every page to the web so people can locate what they need. If you’re a website owner search results matter you need higher rankings to get found. Make sure your website has the ingredients to rank higher by using search engine optimisation (SEO).
Optimise your web page content and titles
Ask yourself some key questions to guide the content you write - what are some of the most common words and phrases your customers use to describe your industry, product or service? And what content is going to reach the largest, most relevant audience for your website?
Tools like Google AdWords’ Keyword planner can give you suggestions as to what the primary keyword focus should be and indicate popular and competitive keywords.
Google Trends helps you analyse and gather more keywords to gauge interest by time and region. You can analyse the popularity of a keyword with trending data, get a quick snapshot of popular news headlines over time and even see related searches for more keyword ideas.
Write great content in line with some principles
SEO copywriting involves writing content that encourages search engines to send you the most valuable traffic, and encourages readers to share and link back to it.
You should even optimise your images
That’s right, Google can’t understand what your images are about, so include keywords, the image file name and Alt text for search engines. Image captions allow for the image to rank for the more relevant terms by sending stronger relevancy signals.
Improve page relevancy with Title tags
Title tags determine the relevancy of the page. It ideally should be a succinct, accurate description of the content of that page. Place relevant keywords close to the front and stick to a suitable 70 character limit. You can see the title tag on the headline of your article.
Attract more visitors with Meta Description tag
A Meta Description Tag exists as a short description of a page’s content and Google doesn’t actually use this tag for determining rankings. But it does engage your readers when it appears in the moment when they’re deciding to click on your site.
Understand Heading tags
Headings are pieces of HTML code that help you make particular words stand out on a page. H1 headings are the most important where they provide a clear description of the page. You should include keywords where possible.