Like many SMEs during the launch stages, Monetise chief executive Taichi Hoshino quickly realised his company would need a solid search engine optimisation (SEO) strategy if they wanted to be easily found by potential customers.
“We had to go through a one-week baptism of fire to go from knowing absolutely nothing to more or less hands-on ‘experts’. It was a fascinating experience for me personally. I found that everyone seemed to have an opinion but no one had any clear answers. It was a process of wading through the debates, picking out the absolutely definitive quick wins and leaving everything else for later!”
The free web-based service allows users to assess their financial health by comparing financial products, and it quickly climbed search engine result rankings thanks to an effective SEO strategy.
So what are they doing right, and what can you learn from their search engine success?
1. Do research during the launch stages
As Hoshino strived to get up to speed on SEO, he spent time sorting through various online opinions to find nuggets of clear, practical insight.
“The most effective search I did was ‘how to rank first on Google’. Once I had some of the basics down and was familiar with broad concepts and terminology, I sought out people who had done this before.
“I was lucky to have come into contact with some true practitioners and they were able to really distil the science and function behind SEO in such a way that I was able to better wade through the myriad of inconclusive online debates.”
2. Help search engines recognise your website
Get one step closer to being ranked number-one by Google and make it as easy as possible for the search engine to understand what your site is about and how valuable your existence is, says Hoshino.
This includes getting to grips with back-end elements such as meta descriptions, adding relevant internal and external hyperlinks, and using keywords and phrases in your URL description.
Remember, a well-written meta description is just one way of optimising your conversion rates, because you’re setting a clear expectation of what a user will see and experience once they hit your web page.
3. Use quality content to lead people to your site
If you can create a site that is often referred to (especially by a hyperlink) by other reputable sites, this will encourage a high volume of traffic to flow towards your site on a consistently growing basis, making your organic rankings sky-rocket, says Hoshino.
“Quality, quantity, frequency of new content additions and relevance to the search engine’s conception of what your site is about are all important.”
Easier said than done, but if Monetise could manage to jump from fourth spot on the second page, to third spot on the first page within 36 hours, anything is possible, says Hoshino.