According to the 2015 Sensis e-Business Report men spent $6,500, which was 2.7 times as much as women who spent $2,400 on average last year.
“You might not expect to see men spending more than women online, but when you look at what they are purchasing it starts to makes sense. Twice as many men as women purchased computer hardware last year for example,” said Sensis Commercial Director, Rob Tolliday.
The 2015 Sensis e-Business Report of 1,000 Australian small and medium businesses and 800 Australian consumers found 61% of males and 62% of females made online purchases, with the average Australian spending $4,400 for the year.
The report found men are more likely to purchase electronic equipment (39% versus 21%), videos / DVDs / games (28% versus 21%) and computer hardware (23% versus 11%).
Women were more likely to purchase cosmetics (21% versus 6%), groceries (22% versus 13%), books (46% versus 32%) and clothing / accessories / shoes (54% versus 47%).
“It’s interesting to see traditional stereotypes playing out in online purchases. Men are buying more video games and take-away food while women are buying more groceries and cosmetics,” said Mr Tolliday.
“On average 21% of online purchases are being made from overseas businesses. This highlights the growing problem many Australian retailers are facing with competition from overseas heavyweights such as ASOS and Amazon.”
“Not only are Australian stores having to compete with local online retailers, they are now also competing heavily with overseas retailers who are trying to undercut them,” he said.
The report found 43 percent of Australian SMBs are selling online with a further six percent intending to do so in the year ahead. 66 percent make the majority of sales to customers in their local area.
“It’s not all one way traffic however. While local sales dominate, 27 percent of Australian SMBs are now selling to overseas customers. You might expect the falling Australian dollar will see more businesses start to sell their products globally,” said Mr Tolliday.