Many auto mechanic shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along.
But you won’t get anywhere without a marketing plan – in fact, trying to promote yourself online without a clear strategy is like embarking on a long road trip without a map.
Avoid burning through your marketing budget, and instead attract more customers the smart way.
Launch a website
Your auto repair shop needs a website, as people commonly search for these types of services online. Your website should include details on the services you perform, your prices, shop location, hours of operation and contact information.
The content on your website needs to be optimised for SEO, so it will rank highly in search engine results.
Hire an SEO expert
No matter how great your website looks, all of your well-intended efforts will be meaningless unless people in your local area can find you online. The closer your website is to the first page of search engine results the better.
To boost the cred of your website, search engine optimisation (SEO) tactics will help you get more organic traffic.
Google regularly changes its algorithms so, even if SEO isn’t your cup of tea, it’s vital that you have an SEO expert onboard to monitor results. Better you pay to have this area managed by an expert than have your site blacklisted by Google.
Understand PPC ads
With pay-per-click (PPC) your ads are shown within search engine results when people are actively looking for services like yours. Properly done, a well-designed ad campaign requires time devoted to keyword research, budget preparation, strategic bidding and persuasive ads.
Services like Sensis Search Ads can help your business appear across search engine networks including Google and Bing, giving your business extra exposure. An ad will appear online until its assigned daily budget is exhausted.
Know your typical customers
Look at your existing customers and the groups in which you generate your highest sales. In addition to the type of vehicles they drive and the type of services required, figure out similarities in age and gender.
Ask for referrals
There’s nothing wrong with actively growing your business through your existing network. Let customers know that when they’re happy with your service you’d greatly appreciate a referral. Have a business card ready to hand over, but more importantly make sure you have their contact information. That way you can start sending them email newsletters every few weeks.