Google has made a dramatic change to it's search results page that has removed ads from the right side of its desktop search results and instead will place ads only at the top and/or bottom of the page.
In addition to this, Google may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries” which could include searches such as “hotels in Sydney” or “health insurance”.
This huge change is the culimination of a test that began in 2010 and has been increasingly tweaked since then by the company. It is understood the change is now rolling out to all searches in all languages worldwide.
It’s early days for the change and potential impacts to small businesses – such as less impressions, cost per click increases and loss of first-page position – are yet to really be felt.
Sensis customers, however, are in good hands. We offer them an extended search network (eg Bing) to get maximum exposure for their ads, plus have a highly experienced team of campaign managers who set up and run search marketing campaigns.
Our campaign managers target the keywords that matter the most to businesses like you and optimise your SEM campaigns to get your ads in front of the right audience. It’s all about generating leads. Following Google’s change the team are watching the performance of campaigns closely.
Businesses managing their own Google AdWords may find competing for less ad positions more challenging, but it’s really too early to tell what Google’s change means to advertisers overall. We’ll keep you updated with more information as the roll-out continues.