Anyone looking for a plumber is going to first check out your business by visiting your website. But despite having a sparkling, brand-new website, your offering is failing to show up on Google, Yahoo or Bing. You’ll never achieve the rankings you want if you don’t implement a search engine optimisation (SEO) strategy.
Here are a number of steps you can take to improve your online presence.
Choose your domain name wisely
For those in the early stages of creating a website, ensure your domain name is short, succinct and easy to spell. Having an original name is important, but it needs to be simple to enter into a search engine.
Build a website for your users
Keep the experience you want users to have front of mind. How does the site look and behave? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
Get your business mobile
The next step is ensuring your website is mobile-optimised. Otherwise you could be missing out on a huge amount of traffic and this could cause your ranking within search engine results pages to drop. If you need a helping hand, experts can build a website for you with responsive design so that it will present smoothly when users browse on desktops, laptops, smartphones and tablets.
Optimise your database
If you’re trying to rank for a specific keyword, such as ‘plumber’, use that keyword in page titles and blog posts. Every page on your website should have a unique title and description. These are used to form the summary of your web page when displayed in search results.
Improve the time it takes a page to load
This can be achieved by deleting old blog posts that are no longer relevant and draft blogs that you do not intend to publish. This enables your site to load faster and Google rewards it with a better position within search engine results pages.
Identify relevant keywords
To boost your site’s rankings, think about the main keyword people will type into a search engine when looking for the products or services that you offer. Look at your page title descriptions and make sure they’re all different. Each one needs to describe the page uniquely, while still using key phrases, such as ‘Melbourne plumber’ or ‘plumbers and gas fitters’.
Boost traffic via backlinking
Backlinking – the practice of linking to your site from other websites – is a useful way of ensuring Google views your content more highly than other content. If there are two equally relevant web pages, the page with the most links to it will appear higher in the rankings.
Work with other websites to cross-promote and share reviews of your products or services, and communicate your content on social media. Hopefully you have a social media presence (for example Facebook, Google+) so that people can share their feedback and give references to others.