Is your current marketing strategy working? If you want to run a successful trade business today, you need to be willing to transform and adapt.
That means if you don’t have an online presence, with a professional website and social media accounts, you’re potentially missing out on a huge amount of business.
Step 1: Build a website
A website developer will help you find the key ingredients for a website that will turn potential customers into regulars. It’s a delicate balancing act between an aesthetically pleasing design and good navigation. Whether you’re keen to adopt a DIY approach, or plan to hire an expert, think about the user experience, and the best way to display your pricing, services and past and current projects.
Step 2: Get listed in online directories
As well as creating a professional website in order to be found, appearing in digital directories is essential to further improve your visibility online. Examples include Google My Business, Sensis Free Listing, True Local, Yelp and more. Speed up the process of repeatedly inputting the same information by writing it all up in a single document.
Directories might ask for your business’s contact email address, phone number and social media accounts, as well as unique descriptions of the products and/or services you offer.
Step 3: Set up social media accounts
Social media platforms such as Facebook, Twitter and LinkedIn allow you to clearly display your contact details, logo, images of your past work and the team, and a link to your website.
Step 4: Create website content
You need to learn to communicate your experiences via storytelling as opposed to a sales pitch. Show your expertise by telling contractors how you helped others solve a problem or gave them a better way of doing a job that resulted in them making more money.
Create original, quality content that people want to read and share. This will increase your chances of coming out on top of search engine results, as well as secure your spot as an authority in your industry. Creating great content can also help build loyalty and therefore you’ll see your business grow through referrals and repeat customers.
Step 4: Consider email marketing
Email marketing helps you stay in touch with your customers on a regular basis, keeping you top of mind so they can help spread the word and recommend your services when the time arises.
You’re probably familiar with the kind of newsletters that clog up your inbox and offer no value to the reader. If your mailer is simply an overt sales pitch, many people are likely to view this form of digital communication as spam. What works is a value exchange so that you’re offering subscribers worthy content and deals, rather than a marketing message.