Whether you're taking two days off or two weeks during this Christmas holidays, it's becoming more important in the digital age to be ever-present, especially if your customers need assistance with services or your products.
Even at the tail-end of a sweltering Christmas Day, when you’d much rather relax with family in front of National Lampoon’s Christmas Vacation, it’s likely your customers will still expect to have their questions answered especially if they relate to Christmas purchases.
Social media blogger Erin Ryan says you may not want to, but it is necessary to have a peek over the holidays on your social sites so you do not miss anything that you may deem important.
“Just because it is the holiday season, it will not prevent people from being online or from continuous purchasing, so prioritise a little bit of time, even if it is to add responses.”
“People will still be using their social networks and your communication still needs to be up to par, even if you are in the middle of adding cranberry sauce to your dinner plate.”
This doesn't mean that you'll need to stay permanently attached to your Galaxy/iPad/tablet, ready to pounce on every incoming comment or tweet – there are other ways to create the impression that you’re around, even if you’re not.
Here are some ways to ensure your business has a social media presence while opening your Christmas presents.
Scheduling tools can help keep your accounts active and promote content during holidays so that your social media marketing doesn’t fall off the radar.
Software such as social dashboard HootSuite, for example, offers scheduled posts across Twitter, Facebook, LinkedIn, Google Plus and more.
It’s a good idea to think of what your audience needs to know such as closings, special holiday hours or emergency contact information.
Also make sure you have the information updated where customers will look first, like your website and social channels, and continue to share this message before and during the holiday so it’s clear.
Once you’ve put in place a plan to accommodate what your customers’ needs will be then take time off and enjoy a well-deserved break.