Do you get frustrated when a website doesn't load quickly or the images and text are all distorted on your mobile?
If your website is only built for a desktop experience, accessing it on a mobile device may result in a poor user experience with difficult navigation, incorrectly displayed pages or menu dropdowns failing to work.
As a result, Google has launched a new ‘Mobile-Friendly’ label in the mobile search results so searchers know which sites are optimised for mobile devices. If you are keen for your website to qualify for this label then it is important your website has below:
- Avoids software not common on mobile devices such as Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so the correct one can be easily tapped
Google recommends you test your site in the new Mobile-Friendly Test tool.
In addition to this, there are plenty of other things you can be doing to ensure your website performs well for your customers. Consider exactly what customers want from your website when perusing it from a mobile device.
Take into account the limited screen and make it simple for people to quickly search and find what they're looking for.
Put your best content above the ‘fold’
You don’t have long to engage customers as they click through your website. For this reason, you want to place the most impressive and engaging content above the fold – the point where a user must scroll down to see the remainder of the page.
Instead of simply sticking a large image there that doesn’t establish your value or what you do, place some critical and compelling information above the fold so your reader has incentive to keep scrolling down your page.
Another important piece of information is a ‘Contact Us’ page because it opens up the channels of communication between you and your customers. An ‘About Us’ page to reveal the personal story behind your business is also beneficial.
Adding a support service email or a phone number also ensures you and your team can respond quickly and gauge customer feedback to use as points for improvement.
Similarly, capitalise on the fact that your website is nothing less than a marketing tool by linking your social media pages at the top or bottom of all pages. This will remove the difficulty of searching for your business on each individual social media platform, encourage customers to feel connected and boost your followers for greater exposure.
A good website will instantly communicate the services and brand of your business and the reasons why you are the credible choice for online customers, over your competitors.
In many cases, web users have no other criteria on which to judge the quality of your service than what is presented via your website so make sure you invest in your website – after all, a poor quality website will suggest a poor quality business is behind it.