It’s also important that you as a small business can customise your website marketing campaigns in advance.

When looking for a website provider you need to ensure they offer a variety of features and functionality such as blogs, marketing pop ups, restaurant menus and more.

It’s also important that you as a small business can customise your website marketing campaigns in advance.

For instance if you’re a florist and you know you’ll experience peak sales in April you should have the ability to set banner ads in advance to display on certain dates in April.

This means it’ll reduce additional marketing work while you’re busy selling flowers and focusing purely on your customers.

Here are five more tips to make your site shine.

1. Invite participation as much as possible

An engaging website should always be calling attention to the opportunities for user interaction. Whether its comments, reviews or sharing through social media plugins, look at the opportunities where you can have customers interact on the page itself – not just through social media.

2. Prioritise organisation                                                 

For users to actually interact with your site it needs to be set up properly. A clear navigation system – one that has no more options than absolutely necessary – goes a long way to achieving that. You want to direct users to the places where they’ll feel they’re getting the most information, and are not overwhelmed with useless clicks.

3. Make sure it’s compatible with mobile

An engaging site has to be mobile-friendly, otherwise you’re missing out on a huge amount of traffic. And for that matter, your site needs to be designed for tablets, too.

4. Avoid waffle

Keep your descriptions, about page and other information short and to the point. You don’t want to waffle on too much as people might get bored and leave. That includes making sure you use basic writing structure, including paragraphs and proper grammar.

5. Embrace imagery

There’s a reason people tend to share content online that includes pictures and videos more than just text. Images are engaging and they stimulate the senses. Use quality imagery as much as possible in order to make sure you’re engaging your audience with something they might actually want to pass on.

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