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“Now our website has allowed us to automate a large part of our business, allowing us to pass on cost savings to our customers.”

Today there’s no excuse for an ugly site – here are three lessons on how to create something users will love looking at.

“Just about everyone will use the internet to search for a solution to their problem, and having our website solve a specific need is vital to our success,” says Ejetty founder Chris O’Halloran of his online marketplace.

Ejetty allows pontoon berth owners (think residential canal homes with empty jettys out the back) to list their berth for rent to local and interstate boat owners.

“Our business is 100% online. While we still use traditional and offline marketing strategies, our entire value proposition is delivered through our website. The online marketplace connects to user groups. Before launching our website, we did this manually, which was time-consuming and expensive,” says O’Halloran.

“Now our website has allowed us to automate a large part of our business, allowing us to pass on cost savings to our customers.”

To survive building and launching your very first website, O’Halloran shares three lessons to avoid the costly and time-wasting headaches many people face:

1. Build a user-friendly website by understanding the following questions:

  • WHO is your websites customer?
  • WHY is your potential user coming to your site?
  • WHAT problems are they trying to solve?
  • WHEN and WHERE are they in the buying cycle? Are they looking for information or are they looking for a solution?
  • HOW do they currently solve the problem and HOW does your website make this faster or better?

“Once these questions are understood, show restraint and solve one problem at a time for your users,” says O’Halloran.

2. ‘We shouldn’t have to think hard!’ Build intuitive and simple navigation

“Make it very simple with minimal options. It’s your job to guide users through your website so they can solve their problem with the smallest amount of effort and thinking possible. Every time a website visitor needs to think, they might leave,” says O’Halloran.

“We designed the website from the ground up to solve this one problem, ensuring that at each point, our website was clean to navigate and easy to use.”

3. Determine valuable content ideas and tailor to your audience

Remember to always tune into the user’s needs to create the best possible piece of content for them – and be mindful of the latest content trends in order to stay current.

“Engaging content is different for every website. This is why it’s critical to understand who your visitor is, what problems they are trying to solve and where they are in the buying cycle,” says O’Halloran.

“Then each piece of content should be targeted to that specific solution. For example, let’s say I am searching for a new recipe. I have never cooked this new dish before, so I am looking for a video that walks me through the steps.

“Once I am ready to make the dish, I just want an easy to follow recipe. But these concepts are two totally different pieces of content, depending on the visitor’s cycle.”

 

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