Every industry has key times of the year when consumers are looking for their services and products. It's important for any small business to be aware of these and make sure they can be found easily.

There's no denying that online business directory listings – now accessible via a whole variety of devices – have cemented themselves as an easy and convenient way to search for, well, just about anything one's heart desires.

While fairly recent avenues such as social media and search engine optimisation are now an essential ingredient in any marketing recipe, business directories, both traditional print and online versions, remain a popular choice for tracking down products and services.

According to recent research, the Yellow Pages® book reaches more than 11 million people across Australia and of those people, 69% who found a business contacted them with 60% going on to make a purchase.

In addition to this, many potential customers are now searching on laptops, desktops and mobile devices. In fact, 92% of Australians look for products and services online so you need to ensure your services and products can be located quickly.

Yellow Pages® extensive online network can boost your business’ online by ensuring it can be found however your customers are searching.

Although, even if you have a business directory listing are you making the most of its potential? 

Quality content

Here are some simple pointers that will help you get more clicks and more business. Make sure you update your listing with:

  • A business logo – stand out from other listings 
  • Your opening hours – let your customers know when to call or visit
  • A business description – set your business apart from the competitors
  • Keywords – Help your business rank better on Google
  • Extra contact details – Keep getting leads after hours

Another important thing to consider is that when you list your business in an online local business directory, you are taking advantage of all of the dollars and expertise the business directory itself has invested in marketing. Yellow Pages receives more than 107 million visits annually so you're sure to reap the rewards.

In addition, these business directories often appear quite high in the organic search results because Google updated it's search algorithm last year to favour reputable business directory listings. This means your company name could be higher in the search engine results with minimal effort on your part.

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