Here are 5 ways to upgrade your website and make it more appealing to your customers.
If you haven’t touched your website since it was first created then maybe it’s time for a revamp.
“Your website is a reflection of your business. It has to represent your business online when you’re not there, and first impressions count. If your site hasn’t been updated, it can look like your business doesn’t really care about customers who’ve chosen to view your business online,” says Jen Storey of digital consulting agency Outside Insights.
“Treat your website like the ultimate sales tool. Make sure it looks professional, is accessible on mobile devices and answers the questions your customers may have about your business,” she suggests.
Here she offers her suggestions on how you can take your website to the next level.
Convert tyre kickers into leads
It’s not enough to have a phone number or ‘contact us’ form. Storey suggests that sometimes just knowing you have a physical office can help convert a tyre kicker into a lead. “It’s easy to add a map. And not just any map – consider creating a personalised map that includes your logo and other vital information using the free service at www.amap.to,” says Storey.
Many customers will respond to video
For the more visually respondent customer, creating a video that explains your business or products can be a far more effective way to communicate.
“If you’re not comfortable in front of the camera yourself, look for someone on your team who is. Failing that, consider getting a short, professional video made as an animation,” suggests Storey.
Good story telling grabs attention
Don’t underestimate the power of good copywriting. It’s a basic element that so many businesses get so wrong. “Good copywriting is good story telling. And, a good story is essential for getting the attention of customers. Not everyone can write. So if you’re having difficulty, get the help of a professional,” Story says.
Quality images looks professional
If you’re a product-based business, using good quality photography gives your site a professional look.
“Many customers are looking for information to validate their decision to buy your product. Providing high quality images that can be enlarged at the discretion of the user is essential. Small, poor quality images provide a very frustrating experience for customers. It can mean the difference between a sale and a lost customer.”
More than just words: use infographics
An infographic is a fancy term for a visual representation of a story. If you have data, interesting statistics or, a story to tell, an infographic is a great way to share your story in a single image.
“Remember that all customers learn differently, so you need to use more than just words to help them understand and support your business.”