Keywords are the cornerstone of SEO, but there's some strategy involved when it comes to getting them right. At a minimum, you need to know what your target customers are searching for and which terms your competitors are targeting.

While this sounds good in theory, how do you know if you've gotten it right? How can you determine whether your keywords are going to lead to the benefits you want to achieve through your search marketing strategy?

Here are four metrics you can use to measure the success of your keywords.

More search marketing advice

View all articles

Related products

Sensis Websites Website Professional

Managed Service
from $ 79 monthly*
Drive more traffic to your website and close more sales
  1. 7 web pages of content unique to your business
  2. Up to 10 email accounts
  3. Let our expert team make changes for you

Search Engine Optimisation Local Starter

Managed Service
from $ 500 monthly*
Everything a local business needs to get started in SEO
  1. 5 x locally optimised keywords a month
  2. Get started with Google My Business
  3. Talk to our experts for advice