Keywords are the cornerstone of SEO, but there's some strategy involved when it comes to getting them right. At a minimum, you need to know what your target customers are searching for and which terms your competitors are targeting.
While this sounds good in theory, how do you know if you've gotten it right? How can you determine whether your keywords are going to lead to the benefits you want to achieve through your search marketing strategy?
Here are four metrics you can use to measure the success of your keywords.