When you're marketing your business, it's easy to fall into the trap of trying anything and everything to bring in new customers. After putting an ad in the local paper, posting on social media, sending out emails and doing letter box drops, you get to the end of the month and realise that, even though you're getting more enquiries, you don't know where they are coming from.

One of the benefits of online marketing is that everything is measurable. Traffic, clicks, shares, and more - if it happens online, it can be measured. And nowhere is this truer than on Facebook.

If you're dabbling in Facebook marketing, you can set objectives and measure your progress using four simple metrics - traffic, engagement, conversions and brand awareness.

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