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The BIG Marketing event is a brilliant opportunity to sharpen your pitch and meet other small business owners in the same position.

Held at the Melbourne Convention Centre on August 27, the Small Business BIG Marketing event will showcase world-renowned speakers and exhibitors to offer you practical, take-home marketing advice.

The exhibition booth operated by Sensis will provide a service on the day for small business owners to check how easily their business can be found online. The Sensis Check uses an online findability tool.

The BIG Marketing event is a brilliant opportunity to sharpen your pitch and meet other small business owners in the same position.

One of the guest speakers is author of New York Times best selling author, Ken Segall, who was Steve Jobs’ ad agency creative director for 12 years spanning NeXT and Apple.

He led the Think different creative team and set Apple down the i-path by naming the iMac. Ken has also  worked as an agency global creative director for Intel, Dell, IBM and BMW.

With a compelling blend of facts, observations and behind-the-scenes stories about life in Steve Jobs’ world, Ken shows how Steve turned simplicity into Apple’s greatest competitive advantage

The event will also feature Julia Palmer from Business Networking Academy and MC Toby Travanner.

Another of the event’s keynote speakers is Valerie Khoo, the award-winning founder of the Australian Writer’s Centre. Having grown a one-person operation into a thriving community of top-tier Australian writing talent, she’s no stranger to the power of storytelling to build a brand.

“Using storytelling in business is not a difficult thing to do at all, just be yourself and be authentic” said Khoo.

“Stories about customers are always the ones that stick in your mind - these stories often start with the challenges a customer faces before using a particular product or service, why they decide to try an alternative and the resulting transformation.”

Mapping a story arc is a critical skill for small business owners, shares Khoo, along with finding where your target market hangs out the most.

“It’s important to note that you don’t have to be everywhere on social media – no one has the time to do that! Instead, just pick two or three and use them effectively,” said Khoo.

“Remember, you don’t necessarily have to write. You might be more comfortable creating video content on YouTube as a way to tell your stories,” said Khoo. 

Most importantly, Khoo notes, the event provides practical tips attendees can put into practice back home.

“You’ll leave BIG with a clear understanding of why storytelling and content marketing is so vital for your business if you want more customers,” said Khoo.  

Small Business BIG Marketing is the premier event for Small Business Festival Victoria, with more than 800 small business owners attending in 2014.

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