If you've already made your site mobile-friendly, you will not be impacted by this update.

Most small businesses would be well aware that in April last year Google announced it would start favouring websites that are mobile-friendly in its search results. This meant it added ‘mobile friendly’ as a ranking signal to prioritise its search results.

In May, Google announced it had starting rolling out an update that increases the effectiveness of this ranking signal to help internet searchers find even more pages that are relevant and mobile-friendly.

If you've already made your site mobile-friendly, you will not be impacted by this update.

But… if you haven’t you better get onto it. This update means you may miss valuable traffic to your website and risk losing sales if your website doesn’t work on mobiles. 

Firstly, will Mobilegeddon 2.0 impact my website?

If you have a mobile optimised site that meets the Google guidelines you won’t be affected by this change. But if you’re not confident, you can check yourself using the Google mobile friendly test tool here.

How can I meet these new standards?

To meet Google requirements, some top ranking indicators include:

1)      A mobile friendly design: Check your layout and design work well on mobile devices. Do you have thumb-friendly buttons, readable 14-16 pixel fonts, and content that doesn’t require excessive scrolling side-to-side. The view should be locked into place.

2)      Mobile mistakes: These include putting content from multimedia program Flash which doesn’t display on mobile devices. When someone loads a website on their device, does a pop-up appear on your site? Steer clear of this unless you want to ruin the experience for users.

3)      Signal site configuration: To communicate you have this mobile-friendly set up, you need Responsive site – a single code base which has the same set of html and JavaScript that resizes itself to the size of each screen. The second signal is Dynamic Serving, where the server-site changes the site in response to the device.

4)      Improve your page loading times: Google looks at the load time performance of websites on different devices. To test your score out of 100 visit Google’s PageSpeed Insights page.



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