Mobile apps are already a critical part of everybody’s daily life, enabling customers to access information and engage with brands, says AppsWiz and the Informatel Group founder and chief executive Dennis Benjamin. So there’s no reason why you shouldn’t be capitalising on the explosion of mobile and tablet devices.
“A website is essentially a one-way information platform… it’s not much of an engagement tool,” says Benjamin. As a business you’ve got to engage your customers in the most productive way, and today that means adopting different apps to suit your business’s needs.
And with potential customers – from a range of demographics – checking their phones regularly throughout the day, you can’t ignore the trend simply because you think you’re dealing with an older market.
But before leaping into the design and development stages, ask yourself a few simple questions to discover the best app for your business.
What do you want to improve?
An increasing number of apps aimed at SMEs are being created to make the daily running of their business more streamlined and efficient.
Start off by identifying the problem you’re trying to address and the most efficient way of dealing with it, says Benjamin. Are you attempting to attract more customers, drive engagement or improve your ability to receive orders? Keeping on top of the latest trends in mobile apps will also help you identify new tools that might benefit your company.
Do you need to get on top of productivity and task management?
There are so many possibilities available at your fingertips. If you do some research, you’ll find contract management apps, card reader apps helping you store business cards, or password apps that remember and set up unique passwords that could be helpful to you, advises Benjamin.
Banking apps or mobile accounting apps can greatly support your employees in transactions and the recording of day-to-day financial dealings. While speedily scanning and digitising all your receipts for your accounts will aid productivity and improve organisation within your various finance systems.
Benjamin also notes the increased use of social apps, such as WhatsApp, and the way it can encourage connectivity between your team.
“Owners are using the app as a motivator and health kick for their team, who all get up at 6am to take a photo of themselves exercising to send it out to the group. It’s how you use these things that is important.”
Does your business need an app to enhance the user experience?
“We’re seeing different examples of people having their own apps for their own businesses,” says Benjamin.
For example, a pizza shop app where people can place an order remotely and pick up their food when they arrive. The customer doesn’t have to queue and their order is ready when they want it.
Booking apps can greatly boost productivity for all involved. “You can book straight away instead of having to wait to speak to a receptionist and spend five minutes chatting when all you want is the appointment,” says Benjamin. It works for the businesses to get more service bookings and saves time for the customer.
The opportunities that apps present for your business to build relationships and connect with customers far outweigh any worries you might have about starting something new and unknown.