What’s your current role and how long have you been in it?
I’m the CRM Strategy Manager. I lead the team that designs and builds our Customer Relationship Marketing programs which is about using analytics and automation to try and make sure we are communicating with our customers and prospective customers with something that is interesting, relevant and hopefully helpful for small and medium business owners who are trying to market their own business
Have you completed any study or training to work towards this role?
Uni feels like a million years ago. I’ve always worked in and around marketing – so I’ve grown through a combination of experience and on-the-job learning.
What roles have you working in in the past?
Aside from the ‘interesting’ jobs you work to get yourself through uni (Medical Laboratory Assistant), I worked for a direct marketing company in New Zealand called ReachMedia as the National Delivery Manager.
After that my husband and I moved to Brisbane where I worked for a market research business and spent 18 months knee-deep in oil and petrol price cycles. We then moved to Melbourne and I had a couple of years in the Department of Transport working on customer experience and service strategies. Then I came to Sensis.
What exciting initiatives are currently being driven in your area?
We are really focused on building our CRM – creating welcome programs, nurture and engagement streams that are dynamic and based on behaviour
What’s something other staff members might not know about what you do?
I moonlight as a makeup artist sometimes.
What’s the most rewarding part of your job?
I’m utterly in love with what I’m doing right now. We’re trying to build a market-leading CRM and it’s exciting, tough and fun and what keeps me motivated is that, in a small way, my team get to help small Aussie businesses everyday with content that hopefully helps them market their own business.
What hobbies do you have outside of work?
Running. I also have a lovely time trial bike that’s currently decorating my lounge until it stops raining so much.
Any advice for young people wanting to follow in your footsteps?
Get cosy with data and analytics. Marketing is increasingly data-driven and there are so many new marketing channels to help you reach customers, Facebook, Instagram, Snapchat, Periscope, that it’s really important that you understand how to measure the effectiveness of a channel and combinations of channels, so that you’re making the best decisions with your marketing budget
Is there a mantra or saying you live by?
“Nothing worth having is easy.”