A simple website address without too many digits, symbols and underscores means customers and Google will find you more easily.
According to a Search Engine Journal report, 93% of online experiences begin with an online search, almost 83% of internet users worldwide use search and there are over 100 billion global searches being conducted each month.
With these kinds of statistics, it’s important for your web address to be easy for search engines like Google to pick up.
A great URL will be clear, concise, meaningful and friendly. If a URL is complicated, long and full of digits, symbols and underscores, not only will your customers not remember it, but search engines may have problems deciphering what your keywords are.
If readers see a straightforward and simple URL they may be reassured that the page will deliver what they are searching for which will increase your click-through rate.
These steps suggest to search engines like Google that the page is relevant and will position it higher up in the search results.
Google recommends using hyphens instead of underscores in URL names, since a phrase in which the words are connected using underscores is treated by Google as one single word.
Online directory listings
Another way to ensure potential customers can find your business easily is through an online directory or a printed directory. According to recent research, the Yellow Pages® book reaches more than 11 million people across Australia and of those people, 69% who found a business contacted them with 60% going on to make a purchase.
In addition to this, many potential customers are now searching on laptops, desktops and mobile devices. In fact, 92% of Australians look for products and services online so you need to ensure your services and products can be located quickly.
Yellow Pages® extensive online network can boost your business’ online by ensuring it can be found however your customers are searching.
Another one of Google's recent updates has actually focused on online directories so that businesses listed will be ranked higher in search listings. Our blog explains the importance of being listed in Yellow Pages.
Another way to ensure your business website is easily found by search engines is through quality content.
Google recently improved its algorithm known as Panda. This means websites with high quality content will appear higher in search engine results. The new update is expected to affect between 3% and 5% of search queries on the internet.