Did you know that customers are more receptive to marketing around special events? Not only that, but various studies have shown that nostalgia marketing can be highly effective – connecting with positive memories of times past with new promotions that can trigger better response to your content.
It is worth considering how your business can show its festive side online, through social media, email communications and through your business website.
Maintaining an active, relevant website is key to ensuring you’re making the most of your marketing efforts, and keeping in step with seasonal celebrations can be another way to keep your site fresh and generate more engagement.
So, how can you give your website an Easter update? Here are some ideas to consider.
1. Update your pages with a seasonal theme
You may not want to update every single page on your site (depending on your business, this could take a while!), but on your main pages, where people are most likely to visit first, you could add in relevant seasonal content to help evoke the spirit of the holiday. Primarily, you want to focus on your home page and your landing pages for any seasonal offers or events.
You could also look to add in a widget or side-bar feature to promote your Easter event – or just spread some additional Easter cheer. This is one of the easiest ways to tag all your pages with a relevant message – you add in one widget and add it to all pages.
2. Create an interactive, Easter-themed game
Easter egg hunts are a beloved tradition, and interactive experiences are becoming more and more popular online. Why not merge the two with an Easter egg hunt on your website?
To do this, you could set up a prompt on your front page explaining how the Easter egg hunt works – maybe noting how there are Easter egg icons on your pages which users can find to get special offers or deals.
There are two ways of doing this – one is to set up a sequential egg hunt, where the user is given a clue with each egg which they then need to follow to get to the end goal. This can be great for prompting your visitors to look at more pages on your site and expose them to more of your offers.
The other way is to simply hide Easter eggs on your pages, which, when clicked, take the users through to dedicated landing pages for special deals.
3. Refresh and update your site for the season
This is less of an Easter-specific tip and more using Easter as a prompt, but it can be worth using the reminder of upcoming major events as impetus to go and re-check your website and ensure everything is as you want it to be.
Many (many) businesses find that, when they go looking, Christmas events are still active and special deals that have long passed are still promoted. While it's unlikely that your visitors will stumble across these, it's still a possibility, and that’s not a good look for your business.
Take a moment to review your content and ensure it’s relevant and up to date – including your error pages and prompts, giving you the chance to give them an Easter tilt.
As noted, seasonal events can provide great opportunity, as people are looking to get involved in the celebration. You can help them by trying such events into your website presentation – hopefully these three tips help to get you thinking.