For the past decade, social media has been hailed as the next big marketing innovation for small businesses on a budget.
What's not to love? A ready-made audience of potential customers, it's free to get started, and you can get real-time feedback from your followers.
The problem? It can be hard to see a return on your social content. You post photos, quotes, blog posts and more, but instead of comments, likes, shares and paying customers, you hear crickets.
Fortunately, there are some tried and tested tactics to get a better return from your social activities - check out this infographic for five ways you can get the most from your social content.