While your online strategy undoubtedly has many facets, many businesses often overlook one of the most simple ways to attract inquiries… free advertising.

Whether you're just getting started or wanting to expand your customer base, a great way to spread the word that you are open for business is with a free business listing such as a Sensis Free Ad.

A Free Ad gives your business a presence across a number of Sensis products including within the Yellow PagesWhite Pages and True Local online directories, and WhereIs mapping services where you can be found by the millions of customers searching for businesses.

Australians make more than 9 million searches across the Yellow Pages website each month. If you’re a small business, it’s a good idea to include a phone number, business location and email address.

Google's algorithm update at the end of last year favours businesses with listings in reputable online directories. This is why it’s important being listed in Yellow Pages directories so that Google ranks you higher in search listings.

Another way to get found easily is to create a free listing for your local business on search engines sites such as Google and Bing. This can significantly boost your visibility, including having your business show up on a map when users do a local search.

You can also list your website on customer review sites such as Yellow Pages Ratings and Reviews which is a great way to improve your reach, but be aware you need to be prepared to deal with all sorts of reviews, both good and bad.

Lastly, another great way to increase traffic to your website and increase readership is to list with some of the thousands of blog directories floating around in cyberspace. There’s plenty particularly if you’re in a specific industry such as food or travel. 

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