Engagement on social media is the key to seeing a real return in your business. Just think about the brands you engage with on Facebook - the ones that have the best content and that pique your interest, tend to be the ones that appear in your newsfeed again and again. They then remain at the top of your mind when you start thinking about how you're going to solve those niggling problems in your life.
From there, it's a small leap from clicking on a social post to visiting a website, or even a physical store.
So how do you do it?
Fortunately there are millions of businesses marketing on social media, which means we can learn from their successes, as well as their failings. After gathering data from the best of the best, we've found that the following five tips are key to engaging your audience on social media.