“Social media is one of the easiest ways you can connect to your audience and have one-to-one conversations. It helps to bring the brand’s personality to life and make your business human,” says Pitchi social media executive Fiona Beer.
Pitchi is an online selling platform enabling businesses to showcase their products via video in front of an international audience, and the team believe there are numerous key benefits to utilising social media for businesses.
These include finding new customers, growing and connecting with your audience, increasing brand recognition, improving customer relationship management, and receiving instant feedback so you can learn and adapt.
Here are Beer’s four top steps for getting started and getting the most out of your social media networks:
1. Analyse your audience
“Social media isn’t a place to shout at your audience; it’s a place where you can start a conversation and connect with them,” says Beer.
First you need to understand who your audience is: what are their interests, what accounts are they currently following and engaging with, and how best can you generate engagement with them on social media?
“Know your audience – they’re following you because they are interested in your business so remember to add value. Learn from this and then build channels that will give your audience a reason to follow you.”
2. Match the platform persona
It is important to understand that, when launching your social media accounts, every channel has a different purpose and audience.
“For us, Facebook is valuable for reaching and engaging a mass audience, Twitter is better for valuable engagement among many different niche audiences and Instagram is used as our look book,” says Beer.
3. Spread the word
“Let people know your business exists on social. Include social icons on your website that link through to your brand pages. Have the same icons within business emails, marketing emails and business cards,” says Beer.
Take a strategic approach to your social media accounts. Whatever content you have on your site – from articles to product descriptions – make sure people can easily share it, so they start to spread the word for you.
To aid recognition, ensure you establish your brand’s style and visual guidelines, including how you want your logo to appear, the colours you use, the information contained on your ‘About us’ page and social media profiles, and your content’s tone of voice. Remember consistency is of the utmost importance.
4. Be human at all times
Learn from your interactions, ask questions and never leave feedback or questions unanswered.
“Social gives you instant access to your audience,” says Beer. “It’s all about the conversation! Don’t just post something and leave it, jump in and be a part of it – comment, like, favourite and reply.”