There are thousands of books, blogs, YouTube channels and experts all claiming that they can teach you how to effectively market your business online. 'Buy my course,' 'Subscribe to my list,' and 'Engage with my content' they say, promising that, if you do, you will gain more followers, subscribers and, ultimately, customers.
But what if they're wrong? The digital marketing landscape is constantly evolving and what worked 12 months ago might not be as effective today. Or worse, what worked 12 months ago might be harming your business and online reputation today.
So what's the solution?
Fortunately, by avoiding a few common digital marketing traps, you can continue to get the results you want.