Create a profile identifying your typical customer’s gender, age, interests and buying motivations.

How can you stand out from the crowd? Social media is an extremely valuable tool for business, yet it can be a challenge to get noticed on Facebook, Twitter, LinkedIn and the like. Businesses need to be active and relevant on these platforms just to stay on their customers’ radar.

Although it can be hard to start from a place of little exposure, there are ways to create a genuine social buzz around your business. Here are some valuable tips to get you started.

Decide which platforms suit you

As a general rule all businesses should, at the very least, have a Facebook presence – however, beyond that it really depends on the individual business and its customers.

Publish regularly 

Try to blog at least once a week, depending on your business promotions. Even adding snippets of new content daily will improve your ranking in Google’s search results.

Make it easy to gain followers

Ensure all your social media pages, web pages and business apps are connected so customers can easily find them.

Have quick response times

Make your staff available to users so that potential customers quickly receive a response to any queries they might have.

Build a persona of your typical customer 

Social media is a fantastic channel for testing out new ideas or products, but you can only make smart decisions if you know who your customer is – that way you can feel more confident that you are offering them what they want. Create a profile identifying your typical customer’s gender, age, interests and buying motivations.

Be on the pulse of trending topics 

To become part of a larger buzz, assimilate topics that are already trending into your own messaging across Facebook, Twitter and so on.

Facebook collects trending stories that are regularly posted among your ‘friends’ lists to reveal what’s popular, and Twitter bases the trends on a very simple ‘most talked about’ basis, making it fairly easy for you to follow what story’s hot.

Plan social media management

Identify tools that can help organise your social media posts, whether that’s Hootsuite for scheduling and analysing a range of digital marketing campaigns or Tailwind for all your visual Instagam and Pinterest-related activity.

Interact with your customers 

Content is still king, and those who find the right balance between good content and providing customers with timely, relevant and interesting updates will develop strong relationships.

Listen to feedback 

Followers and customers are going to be vocal and leave a review if they’ve had a bad experience with your business. Rather than closing your eyes and ears to negative comments, search for the most constructive lessons and change your approach based on what customers want in order to gain competitive advantage.

Your critics might even become your advocates provided you listen to their concerns, respond promptly indicating when and how you plan to resolve any issue, and act as promised.

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