Content marketing makes a lot of sense - provide your potential customers with a lot of value up front (through informative, entertaining and educational content), and they'll be more likely to buy from you.
However, how can you tell if your content is getting the results you want?
Benchmarking is a key way to measure whether your content is delivering to, below or above expectations. Simply, different types of content have different average response rates, which means different types of content will get different results.
Understanding industry benchmarks will ensure you have realistic expectations for your content. That way, you'll know whether your content is performing better than you expected, or whether there is room for improvement.
Here are six common benchmarks to help you measure your own content.