Step 1: Develop a business plan
What is the overall vision of what you’re trying to do? A business plan provides direction, a long-term vision and plan, and is usually a requirement when you seek finance. Your plan could outline a product and service introduction, your core ambitions, a marketing analysis, intellectual property strategy, operations and management plan and financial strategy.
Step 2: Build the foundations
Before you do start building a client base, you need to ensure you’re set up for business. Register your ABN, your business name, and register for GST and all appropriate business registrations and licences.
Step 3: Create a professional website
According to a 2016 Sensis eBusiness report, 60 per cent of small businesses believe that having a website has improved their overall effectiveness by boosting their business exposure, and by empowering them to better provide customers with valuable information.
Register a domain name and select the right selling platform if you’re planning to sell your products and services online.
Step 4: Invest time in SEO
It’s vital you boost your organic traffic so that people find you.
Search engine optimisation (SEO) is a technical field, especially for people who are not tech savvy and really just want to get on with running their business, and there are experts who can help. If you’re serious about marketing your business online, you need to enable your brand and business name to be in front of users at the time when they’re searching for you.
Step 5: Market your business
While a website is a great way to start getting your business out there, there’s more that can be done to ensure your business if finding its way to the right market. You can get more exposure by placing ads in Yellow Pages and the White Pages Network, both online and in the phone book. You can also register on business directories such as True Local and Google My Business.
If you consider that nearly three quarters of Australians are now on social media, it’s clear this is more than just a passing fad. LinkedIn, Facebook, Twitter and Instagram are popular sites but it’s important that you only create accounts on platforms that your target audience spend most of their time.
If you’re planning on having a Facebook business account, Sensis Social Ads can place your business in front of the right audiences to generate new customers and leads.