High-growth firms invest their marketing dollars wisely, and it’s important that you harness recent technological advances and a range of social media platforms to do the same. Here are four marketing strategies that successful companies will spend on this year.
1. Growing the business with a website
According to research by Sensis, 92% of Australians look for products and services online, yet only 66% of SMBs have a website. An effective online presence is crucial to any business and is one of the most powerful marketing tools you can embrace. You want your website to provide your customers with informative details of all services supported by a professional and clean design that is easy to navigate.
If website creation is not your skill, there are professionals who can custom-build a site for your specific needs. For example, Sensis will design, write, build and manage a website that has been created just for you. In addition, to ensure Google’s algorithms pick up your content, the website is designed to look great on any device that your customers might be using – from desktop computers to laptops and smartphones.
Your website must provide enough detail to help consumers understand your products and services, and encourage them to make that final purchase decision. If your business offers cloud services, let customers know the benefits of real-time accounting for their cash flow and seek to convert visitors into customers with the use of data analytics.
2. Seeking out higher quality leads
The cutthroat race to the top of Google’s search engine results pages (SERPs) has seen the emergence of search engine optimisation (SEO) and search engine marketing (SEM), two tools used every day by an increasing number of small businesses.
Search marketing can be complex to learn from scratch when you’re busy running a business, but you can always look into hiring a team of experts to help you reach local customers who are searching for your products and services, whether browsing at home or on the go. Sensis experts can take care of your online presence and help you gain more leads while also keeping one eye on your budget.
3. Covering all bases for maximum exposure
Bundle your advertising together with Yellow Pages’ trusted online directory White Pages (covering businesses, government and residential listings), in addition to your website and search marketing solutions to get as much exposure as possible.
Listings can ensure you’re easily found on search engines and directory listings via related keywords or your business name. Even a free listing will get your business in front of millions of potential customers. The aim is to get noticed across a range of maps, search engines and specialty sites.
4. Engaging with social media
Your accounts should represent your brand, your values and promote your products and services in a professional manner. It’s important to have an understanding of what your customers want, and an understanding of how to add value to your channels with relevant and interesting content. Follow analytics tools to see how effective your social media efforts are.